How to Design a Buyer Persona for Social Media Networks
Do you know what your ideal customer on social media looks like? As all good marketers know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create and use buyer personas in your social media marketing.
The Local Landing Page Checklist [Case Study]
Do you want to attract locals to your business? If you haven’t nailed your local SEO, you’re missing out on potential customers that are searching on desktop or on mobile for businesses like yours. Here’s a comprehensive guide on how to create a unique location-based landing page strategy to target different cities.
#CoupleGoals: The Dos and Don’ts of Finding Your Perfect Content Writer
Are you ready to hire a content writer for your business, but not sure where to begin? As your business grows, you may reach a point where it makes sense to recruit someone to write content as having a dedicated resource can free up time for you to work exclusively on growing your business. Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.
11 Tips to Pivot Your Offline Marketing Event Online
The competition for attention in the online space has become fierce. Should you decide to pivot your offline marketing event online, it’s now more important than ever to stand out from the crowd. Learn how to pitch and plan the perfect virtual event to convince your audience to pay for a ticket amidst the hundreds of free events and webinars already available.
What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR
Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.
Here’s How To Perform an Effective SEO Content Audit
When was the last time you ran a content audit? As many SEOs and content marketers know, they can bring more performance, better rankings, conversions, and ultimately, revenue from the content published on your website. They may be complex and require a detailed process, but if you really want to get the most out of your SEO and content marketing efforts, you should run an audit from time to time.
Voice Search & the Google SERP: The Implications on Ranking & Strategies to Rank in Voice Search
Back in 2011 when Siri was first introduced, the technology seemed like a novelty to the average consumer. However, since then, the adoption of voice search has grown significantly with Amazon and Google battling to lead the emerging voice-first world. So how do we as digital marketers adapt?
Chatbots: How to Use and When to Lose
Although chatbots have been around for a while, it’s only in the last few years there has been a rapid increase in their usage. According to research and advisory firm Gartner, roughly 25 percent of customer service and support operations will use chatbots by the year 2020. But are chatbots all they are cracked up to be? Let’s take a look at 4 reasons to use chatbots, and 4 reasons to lose them.
Shining the Light on Dark Traffic
Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.
How to Outrank Your Competitors with Local SEO in 2019
Research by Google has found that 50% of people who carry out a local search on their smartphone will visit a store within a day. For businesses like brick-and-mortar stores reliant on a single geographical region, the importance of local search rankings cannot be overstated. When it comes to outranking your local competitors, here are some simple steps to follow.