OK, OK. We know this isn’t very original. Predictions posts are hiding around every corner you turn at the moment. However, they are a necessary evil and a standard item for any half decent inbound marketing blog, right?
We have been lucky enough to benefit from the wisdom of a small sample of some of the industry’s finest practitioners. So here we go…
The content marketing world is getting more competitive, more crowded and also more expensive as we turn to paid methods to distribute content. I think in 2015 we will see an unparalleled amount of creativity as companies try bold new ideas to cut through the noise.
Mark Schaefer is an educator, consultant and author who specialises in corporate marketing workshops. You can follow his work here.
We don’t need more content; we need better content. In 2015, inbound marketers will fully grok that.
Ann Handley is a best-selling author, social media and content marketing keynote speaker, the Chief Content Officer of MarketingProfs, and a monthly columnist for Entrepreneur magazine. Check out her latest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (bit.ly/EverybodyWrites) which just became a Wall Street Journal bestseller.
I have three predictions:
1) Big brands will buy media companies.
2) Events of all kinds will break attendance records.
3) Wearable technology won’t take off.
Andy Crestodina is Founder and Strategic Director for Chicago-based agency, Orbit Media. He has provided web strategy advice to more than 1000 businesses over the last 12 years. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
I predict that we will begin to see well-known publishers and editors of B2B media franchises leave to be recruited by large B2B brands, with technology companies leading the way. We saw this recently as Qualcomm hired a USA Today editor to run its SPARK content program.
Joe Pulizzi is a founder of Content Marketing Institute, the leading education and training organisation for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.
1) More Niche Social Networks – It’s difficult for brands to target their relevant audience. Lots more niche social networks will be set up and their main revenue will be from brands who want to target this audience.
2) Brands moving from Facebook – The majority of brands are wasting time and money on Facebook as they don’t even know why they are on Facebook other than the fact that their competitors are there so they feel they should be. With reach of fans so low brands are increasingly questioning their existence. There will be a significant move away from brands having Facebook pages.
3) Social Commerce – Social networks, such as Facebook and Twitter, will finally enable the ability to buy products directly within our streams. When you get a recommendation for a book on your Facebook newsfeed why can’t you click a button and buy straight away? Social Networks need to make more money so this evolution, particularly for low priced products, is on it’s way!
Ian Cleary is the founder of RazorSocial and is considered one of the world’s leading experts in social media. His blog has won twice in a row in the annual social media examiner blog awards and generates over 100,000 visitors to his site every month.
He regularly speaks at the top social media events around the world, at events such as Social Media Marketing World and Content Marketing World.
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