Adina Jipa

How to Design a Buyer Persona for Social Media Networks

Do you know what your ideal customer on social media looks like? As ​all good marketers​ know, marketing on social media platforms is all about developing relationships with real people. The problem is, this sometimes becomes difficult when you can’t visualise your customer as a real person. Here’s how to create​ and use​ buyer personas ​in your social media marketing.