Alexander J Porter
7 min read

How to Rebuild Your Brand After a PR Crisis

Not all publicity is good publicity. Whether you’re a startup or a well established company, you may find yourself in a PR crisis that seems overwhelmingly difficult to get yourself out of. The following steps should help you to move forward from a PR crisis and gain the trust of your audience again.

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Alexander J Porter
7 min read

Chatbots: How to Use and When to Lose

​Although chatbots have been around for a while, it’s only in the last few years there has been a rapid increase in their usage. According to research and advisory firm Gartner, roughly 25 percent of customer service and support operations will use chatbots by the year 2020. But are chatbots all they are cracked up to be? Let’s take a look at 4 reasons to use chatbots, and 4 reasons to lose them.

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