Claire Mason
8 min read

Imposter Syndrome – Lessons From A Marketing Fraud

Do you spend valuable mental energy feeling like you’re not good enough? Do you downplay your achievements but hang onto criticisms? Welcome to the Imposter Syndrome club, a collective that includes more than two thirds of the world. It’s time to kick Imposter Syndrome out of your life. 2018 Learn Inbound speaker, Tiffany Da Silva, shows us all how.

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Claire Mason
9 min read

What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR

Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.

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Claire Mason
2 min read

Building A Beginner PR Stack With (Nearly) No Budget

Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.

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Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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