Why PR is Outbound Sales
Before you build media lists, or craft pitches, or target journalists, you need to understand that PR shares a lot of traits with outbound selling. After all, it’s through the initial sales approach to media relations that you’ll build the highly prized one-to-one relationships. And these will make your job much easier!
Imposter Syndrome – Lessons From A Marketing Fraud
Do you spend valuable mental energy feeling like you’re not good enough? Do you downplay your achievements but hang onto criticisms? Welcome to the Imposter Syndrome club, a collective that includes more than two thirds of the world. It’s time to kick Imposter Syndrome out of your life. 2018 Learn Inbound speaker, Tiffany Da Silva, shows us all how.
What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR
Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.
Building A Beginner PR Stack With (Nearly) No Budget
Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.
How Startups Can Win at PR
PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.
Amplification Tactics To Power Your Content
For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.
How To Build Brand You
As marketers, we’re highly aware of branding. But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role or to network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.