Ryan Gould
7 min read

B2B Content Marketing: Attracting Customers, Converting Sales and Nurturing Relationships

B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.

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Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

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