Voice Search & the Google SERP: The Implications on Ranking & Strategies to Rank in Voice Search
Back in 2011 when Siri was first introduced, the technology seemed like a novelty to the average consumer. However, since then, the adoption of voice search has grown significantly with Amazon and Google battling to lead the emerging voice-first world. So how do we as digital marketers adapt?
Chatbots: How to Use and When to Lose
Although chatbots have been around for a while, it’s only in the last few years there has been a rapid increase in their usage. According to research and advisory firm Gartner, roughly 25 percent of customer service and support operations will use chatbots by the year 2020. But are chatbots all they are cracked up to be? Let’s take a look at 4 reasons to use chatbots, and 4 reasons to lose them.
Shining the Light on Dark Traffic
Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.
How to Outrank Your Competitors with Local SEO in 2019
Research by Google has found that 50% of people who carry out a local search on their smartphone will visit a store within a day. For businesses like brick-and-mortar stores reliant on a single geographical region, the importance of local search rankings cannot be overstated. When it comes to outranking your local competitors, here are some simple steps to follow.
A Slow Website Loses You Money
Every business wants their website to deliver an unbeatable user experience. A website that delights new or returning customers is likely to outperform one that does not. Today’s buyers are impatient and want everything immediately, so the longer you make them wait, the more interest they lose in you. Here’s how to measure and fix your page load speeds.
A Comprehensive Guide To Improving Your Customer Feedback Survey Analysis
Have you succeeded at gathering a substantial amount of feedback from your audience? Even if you collect a large amount of customer feedback, it won’t be beneficial to your company if your survey analysis isn’t up to scratch. Learn how you can take your feedback analysis strategy to a whole new level by following this step-by-step guide.
How To Create A Contact Page That Generates Leads
Are you paying enough attention to your contact page? For most businesses, the goal of this page is to convert site visitors into leads. However, if you haven’t invested enough time into crafting the perfect page, you may be encouraging visitors to bounce away on to your competitor’s site instead.
The 3-Step Guide to Framing Your USPs so Prospects Can’t Say No
If you want to hit a home run with your inbound marketing, you need to get the basics in place. To achieve this you need to position your business clearly by highlighting your unique selling point and value proposition in a way that connects with your ideal customer. Here’s the process in a nutshell.
Video Marketing: What’s getting in the way?
So, you want to get involved with video marketing? We don’t blame you. Video has absolutely dominated social media in recent years with four of the top six channels on which global consumers consume video being social channels. If you aren’t creating video, it’s likely that you’re falling behind your competition. Learn how to get started with video marketing now.
Building A Beginner PR Stack With (Nearly) No Budget
Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.