6 Essential Personalisation Tools to Tailor Your Funnel for Inbound

Inbound Marketing Personalisation Tools

Let’s face it: personalisation is hard, or at least it seems that way. Research shows that most marketers feel it’s important, but also don’t feel they’re doing it well. However, like all challenging things, the more advanced the technology you have at your disposal, the easier it becomes. Discover how you can better personalise your customers’ buying experience in this post covering six of the best personalisation tools.

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

How to Engage Your Target Customers Through Content Marketing

Content Marketing

Through effective content marketing, you can impact the shape of your target customers’ purchasing process; everything from introducing your business through to closing on a sale. Whether you’re just starting with content marketing or have been using the same approach for a while, here are some basic principles to keep in mind.

How To Connect With Influencers The Right Way

Connect with influencers

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

How Startups Can Win at PR

Media Coverage

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

Amplification Tactics To Power Your Content

Content Amplification Tactics

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

Guide: How To Claim Your Locations on Google My Business in Ireland

Google My Business

Having your location on Google My Business (GMB) is no longer optional. Your competitors are already there and benefiting from the additional brand visibility. Are you ready to take ownership of your locations and join them? Follow this guide below and start claiming your listings today.

How To Create High Performing Retargeting Sequences Using Facebook Ads

Facebook Retargeting Ads

One of the greatest things Facebook offers advertisers is the ability to retarget users who are close to the point of purchase. Used badly this can be a weapon of annoyance, but done well you can craft well thought out sequences of ads that show off your value and produce an excellent ROI.