Are you a busy bee inbound marketer, kind of like myself? Don’t worry guys, I’ve got your back.
Here at Learn Inbound, we know that you’re probably too busy to scratch your, um, elbow (you get itchy elbows too, right). It’s hard to get the time to trawl through all the great blogs on the interweb to find great articles. Not only that, but it takes some concentration to go to the effort of distilling it all to figure out what you exactly need to know.
See – we understand!
That’s why we have decided to get together a weekly round-up of the 5 most important things you need to take from the week’s postings.
So here it goes…and you’re welcome, by the way 😉
I’m a really big fan of Neil Patel’s content. He’s not the kind of person I could imagine hanging out with or getting on particularly well with (if his online persona is anything to go by – sorry Neil!), but I do have a bit of a grá (that’s Irish for love for all you foreigners) for his words. In this article (which was published on QuickSprout), he presents a list of 35 Tools You Can’t Blog Without. It’s a really holistic list and one that you should stick on your fridge right now. It includes tools for content discovery, writing and content distribution.
Crazy Egg (a really great piece of software which helps you to understand how people engage with your website) was actually set up by Neil Patel, and this is another article by him which was published on the Crazy Egg blog, The Daily Egg. Landing pages are at the heart of a successful inbound marketing strategy. However, getting your landing page right is a whole other ball game. This list has twelve “essential elements” you should strive to incorporate into your landing pages.
P.S. In true inbound style, Neil repurposed this article for the Hubspot blog.
While we’re talking about HubSpot, among the myriad of great blog posts published on its blog this week was this one which presents a few fresh ways to get better results from you blog posts. I question the word “fresh”, but sometimes it is so easy to get stuck in a rut trying to figure out how to create MORE content, when in fact you could just focus on making the content you already have work harder for you. Sometimes it takes a post like this to make us remember that we don’t need to complicate things. Quick wins are often right in front of us and we don’t even realise it.
As always, the good people at Search Engine Land have delivered some great content all week. Among their nuggets of genius was this article on conducting a local SEO audit. Local SEO has become more important than ever over the last year, and particularly since Google’s Pigeon update. This list is a great start to ensure you’re capturing and making the most of local search queries.
5. How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday
Despite all the Google updates that we have been graced with over the last three years, good quality links to your site are still an important factor when it comes to ranking well. Here at Learn Inbound, we are a big fan of Rand Fishkin and Moz’s Whiteboard Fridays…so when we saw that we Rand did this week’s Whiteboard Friday, we did a little bit of a happy dance. In this Whiteboard Friday, Rand shows us how to acquire exact match anchor text links in a non spammy, Google-friendly way.
Here is the finished Whiteboard (click to expand), but we’d recommend you stick your headphones in and watch the video – it’s a valuable ten minutes, if you ask me!
…and sure we might as well give you one for the road…
This is one of our own posts, which was written by Mark Scully. We are starting a series call Tool Time Wednesday, and this was our very first instalment. It gives an overview of a really useful tool called Snip.ly. Snip.ly is a useful link shortening tool which allows you to attach a call-to-action to every link you share in order to drive additional traffic and conversions to your website. Be sure to read all about it, try it out, and then let us know how you used it and what kind of results you got.
So there you have it, our very first Friday night inbound marketing takeaway! We hope you enjoyed the feast and now have a few tasty tips to start your Monday with (sorry, we couldn’t resist!).
Until next week, happy inbounding!
*Do you have you got a great tip you want to share on Tool Time Wednesday? Do have some insights you want to share with the rest of the community? Or do you just love writing about inbound marketing? We are always looking for blog contributors. If you are interested in contributing some content to the Learn Inbound blog, drop us an email at [email protected] or Tweet to us @LearnInbound.
Remember, this is YOUR community