Happy Friday Inbounders!
Welcome to our third Takeaway. We’re hoping these Takeaways are going straight your head and not to your hips!
This week was busy for digital marketers everywhere. Whoever knew Penguins could cause such a rumpus. For now, though, let’s get stuck in!
This would not be a very good weekly round-up if I failed to mention what has been on the tip of every SEO’s tongue for the last week. That’s right, Google’s latest iteration of its Penguin algorithm was rolled out last Friday. Dubbed Penguin 3.0 (as it is the third major update to the algorithm), it is said to be affecting 1% of queries and it will be rolling out over the next few weeks. This article from the guys at Search Engine Watch presents a case study on how penguin resulted in traffic recovery for one company and the roadmap to that recovery. Take note of the tips at the end and you’ll be safe and sound from any future Google algorithmic updates. Promise.
*If you don’t know whether you’ve been hit by Penguin 3.0 or not, read my blog post on how to do just that.
Seeing as SEO best practices are top of mind, it’s no harm to have a look at some tips from the SEO experts. This article by the very wise Cyrus Shepard details 7 “advanced” concepts of on-page SEO – I would argue with the word advanced, as really most of these are concepts any digital marketer should be aware of and living by. Our friends at SEMRush also have a good (more digestible) article on the high-level basic musts for a modern SEO strategy. If you don’t have these three things, get worried.
If you are a content creator, you will know that creating great content takes time, energy and resources. Did you know that interviews are a really great quick, easy and inexpensive way to create content? It’s simple; find an influencer/customer/another well-known person in your industry, interview them, stick it in a blog post, and Bob’s your uncle. The best thing is that if you interview someone with a large audience, and they share your blog post (they are likely to), the likelihood is that you will get in front of a brand new audience FOR FREE. The guys at SEMRush have put together a guide on conducting and creating content from expert interviews – definitely one to bookmark!
OK, so we’re going back to basics here. As someone with a background in agency, I have dealt with my fair share of clients. Even now, the number of digital marketers who don’t have their Google Analytics set up and configured to suit their own business surprises me. Whenever I’m asked to consult, it’s the first thing I do. Do you have your Google Analytics set up?
If not, fear not. Andy Crestodina (superman extraordinaire and a really nice chap) from the Chicago-based company, Orbit Media has put together a list of five really useful videos that make setting up Google Analytics a breeze.
No excuses now!
*Extra tip: Want to take the pain out of reporting? Use Visual.ly to create a cool infographic of your Google Analytics data!
Having great content is one thing, but getting it in front of people’s faces is a completely different ballgame. This post by HubSpot presents no less than 43 bright ideas for promoting your lead gen content. It covers all the major social media sites, organic search, email, blogging…and tonnes more.
Remember, content without promotion is like a fire without fuel. Even the best content doesn’t grow legs all by itself.
Ready. Steady. PROMOTE.
This week’s Tool Time Wednesday was on Trello, an awesome tool which will help you reorganise your life – and that’s no exaggeration! Trello is a free online collaborative project management tool which uses a Kanban approach to help you organise your projects into easily digestible tasks that can be assigned to different members of your team.
Honestly, it organises even the most unorganised!
There you have it – our third instalment of Takeaway Friday. Hope you enjoyed it!
Until next week, enjoy the bank holiday and happy inbounding!
*Do you have you got a great tip you want to share on Tool Time Wednesday? Do have some insights you want to share with the rest of the community? Or do you just love writing about inbound marketing? We are always looking for blog contributors. If you are interested in contributing some content to the Learn Inbound blog, drop us an email at [email protected] or Tweet to us @LearnInbound.
Remember, this is YOUR community