It’s that time of the week again!

As always, we are here to give you a great round-up of the week’s inbound marketing happenings. Enjoy!

5 Steps to Mind Map Your Content and Increase Its Reach

It is one thing creating great content, but it’s another thing getting great eyeballs on it. Every content marketer faces this challenge…at the beginning of their career and during their career – even after they have established themselves. I have worked with companies in the past who write their first blog post on a Monday and expect by Wednesday for it to have gone viral.

Well people, it just doesn’t work like that! Your need to WORK on building your reach.

Furthermore, do you ever feel as if you spend AGES on a great piece of content, only then to publish it and experience that awful anti-climax? We know it too well. Remember you can get tonnes of content out of a bumper piece of content. Take for example our guide on mastering Instagram – we could get an eBook, a Slideshare, an Infographic, as well as TONNES of tweets out of that article. And we will someday – once we find more hands to help us 🙂

This week, the Content Marketing Institute had a great article on mapping content and increasing its reach. Check it out!

EXTRA! EXTRA! Neil Patel also has a great article on the QuickSprout blog on how to get more people to read your content…he never fails to deliver, bless him!

EXTRA! EXTRA! EXTRA! There’s also a similarly great post on this topic on the YouMoz blog 🙂

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

You really cannot beat a good SlideShare! HubSpot does a really great job of getting some great tips into a simple and digestible format using SlideShare…it’s kind of enviable!

Its latest SlideShare is no exception either. On the topic of social media, it details some great tips on crafting the perfect posts for Facebook, LinkedIn and Twitter. It is backed up by data too, so it’s the real deal.

Have a look – do you have anything to add? Do you think the content is generalisable to all industries?

Running out of Topics to Blog about? Follow These 5 Simple Steps

Another piece of greatness from Neil Patel. Nom nom. We love posts that help to keep our inspiration levels maximised. Everybody has days where, for love nor money, they just cannot come up with something new, original and relevant to write about.

This article presents some great tips on how to come up with a whole range of magnificent blog post ideas. And it’s not fluffy! It’s rather systematic and full of the good stuff…

20 Ways B2B SEOs Can Leverage Markup

OK, so time for a few ounces of nerdiness 🙂

Structured data markup can improve search visibility, yet few websites use it. I often wonder why, but then again I often forget that not everyone gets high on reading up on best SEO practices!

If you run any kind of website, I would urge you to look into using structured data to help improve your search engine visibility.

If you happen to be in B2B, check out this great guide by the guys at Search Engine Land on how you can start leveraging structured data. No need for any kind of coder. YOU can do this!

Let us know how you get on!

How to Optimize Your Images to Work Across Social Networks

Great images are so important for social media. But what happens when you have an image that looks great on your Facebook page but is unrecognisable on LinkedIn or Twitter? It even happens to us! The default solution it to create lots of different images to suit all your social networks. But how about if you could just create one image suitable for all networks? Creating one image that looks good on several networks saves time, money and improves your visibility

The wonderful people at Social Media Examiner have put together this great post on how to do exactly that!

Camera 360 – Free Photo Shooting & Editing App [Tool Time Wednesday]

This week, we covered Camera360 as our tool of the week. Lorna, our resident Instagram expert uses it every day during her fashion blogging expeditions. It makes her photos look extra wonderful! Check out her guide on how to get the most out of this great app.

That about wraps up another Friday Night Takeaway. Have a great weekend everyone!


*Have you got a great tip you want to share on Tool Time Wednesday? Do have some insights you want to share with the rest of the community? Or do you just love writing about inbound marketing? We are always looking for blog contributors. If you are interested in contributing some content to the Learn Inbound blog, drop us an email at [email protected] or Tweet to us @LearnInbound.

Remember, this is YOUR community!


Siobhán McGinty

I am Campaign Marketing Manager (EMEA) at HubSpot, Co-Founder & Digital Marketing Strategist at Learn Inbound, and an experienced (& infinitely enthusiastic!!) inbound marketing specialist.

All articles by Siobhán McGinty »

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