The final Growth Hackers Dublin event of the year is taking place on Monday, 3rd November from 7 pm at the Abbey Theatre. As we’re quite excited to be in attendance once again (we’re big fans!), we spoke to Sasha Blumenfeld to find out what attendees should expect from the event and to learn a little bit more about the team behind the scenes who have helped to make it such a success.

Congrats on the success of the Growth Hackers Dublin events to-date. What has the feedback been like so far from the people that have attended?

Thank you! We sent out a survey after our last event to see what our attendees had to say and it seems we have reached market fit! The majority of our attendees really enjoy our events, one said: “Each session I attended gave me concrete takeaways that could clearly be applied to my own business in the future.” The overall feedback is that we are offering the community not only a great networking opportunity but also actionable tips to improve their marketing strategy.

It’s always good to put names and faces to people behind an event. Tell us a little bit about the people who have helped to make Growth Hackers Dublin such a success this year.

Honestly, it has been 100% James Kennedy and Jason Roe. They are the masterminds behind the event.

James Kennedy has spent the last 6 years making a living from online software and marketplaces and focuses his time and effort in finding better ways to acquire customers online.

Jason Roe is the Founder of Predict Insight & ParkYa a mobile parking payments platform. He is a vice-chair on the board of the Irish Internet Association and is actively involved in the Irish startup scene.

James and Jason got together earlier this year to create something they hadn’t seen in the market but both wanted: a growth event where you can learn actionable tips from leaders in the sector.

Your final event for 2014 is taking place on Monday. What should people expect from it?

We are super excited for this event. We are expecting a great turnout which means an awesome networking opportunity for all. We have three great speakers lined up to give us tips on growth that we can implement into our own businesses and marketing strategies right away. They are:

Alan O’Rouke, from WorkCompass who is a published author as well as a leader in the marketing and growth sector.

Justin Mares, who will be flying in from San Francisco, he is actively involved in the growth scene in San Francisco and the co-author of Traction, which introduces startup founders and employees to the “Bullseye Framework,” a five-step process successful companies use to get traction.

Jules Coleman, founder of, a quick growing free to the consumer, destination website that puts together buyers and sellers of home-based services. was listed by The Times as one of the top ten disruptive digital startups.

In terms of the growth hacking scene in Dublin, are there any particular companies that stand out to you in terms of what they’ve achieved?

There are a tonne of companies doing great things in Dublin. Some that come to the top of my mind are Indeed, and WorkCompass.

And finally…if you have to give an aspiring growth hacker one tip to get started, what would it be? 🙂

Get started now! The best way to learn is through real life experience.  Start putting strategies in place and test everything.  Before you get started, make sure your analytics is set up properly and tracking correctly!

If you would like to grab a ticket to Monday’s Growth Hacking event then you still have time. Check out the Growth Hackers Dublin website to buy a ticket and we’ll see you there on Monday night!


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