If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Mark Scully
2 min read

Join the Learn Inbound Slack Community

After months of planning, we are excited to announce the launch of a brand new community for Learn Inbound that will allow you to ask questions, find answers, and engage with marketers from all backgrounds. Want to get involved? Here’s everything you need to know about our community.

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Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Vitaly Kuprenko
6 min read

Why Do B2B Companies Need CRM? Tools, Strategies, Issues Solved

Let’s face it: sales in the B2B sector are more complex compared to B2C. Buying cycles take longer, and businesses are targeted at a smaller audience. This guide is about B2B CRM strategies – a company’s plans to use a CRM system to boost sales and upgrade customer service. We’re going to figure out what exactly is B2B CRM, how it works, and how to create your CRM strategy.

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Finn Melanson
6 min read

Designing Your Website for “Google’s Perfect World”

If you take for granted that the Search Bot is the most important visitor to your website, the next logical question follows. What should your website look like? Fortunately, the solution to this problem isn’t a mystery at all. Google has been very public in recent years about how they want websites to be designed to facilitate the ultimate crawling experience.

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Dan Baker
7 min read

How Brands Should be Approaching Sustainability in Experiential Marketing in 2020

As we enter the new year and a new decade Eventeem, an experiential marketing agency, has taken a closer look at some successful sustainable experiential marketing campaigns and is asking the question; how should brands and agencies be approaching sustainability in experiential marketing in 2020?

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Nathan Binford
13 min read

3 Skills Inbound Marketers Should Pick Up In 2020

2019 is history. It was what it was. Some good, some bad, but either way a lot changed in the world of digital marketing. Marketers, and particularly inbound marketers, had to keep their eyes on the horizon, stay informed, and continue to learn in order to remain competitive. 2020 is going to require even more from marketing pros.

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Max Mugambi
7 min read

4 Link Building Tactics to Drop in 2020

Link building is regularly a hot topic among SEO professionals and marketers alike. To this day, Google rewards compliant websites with a higher ranking. However, those which engage in unethical link building practices are heavily penalised. The following are the most common types of links to avoid in 2020.

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Padrig Jones
24 min read

The Ultimate Guide to Creating Long-Form Blog Content

Long-form content is a hugely powerful lever to pull if you’re seeking a better ROI from your B2B blogging strategy. In this guide, Padrig Jones explains how you can incorporate long-form blogs into your content marketing program to help grow your business.

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Tamar Freundlich
9 min read

The Top 5 eCommerce Videos to Increase Conversions

As an eCommerce business, videos are no longer an added bonus, they are a must. No matter what your ultimate goal is – whether it be SEO, engagement, conversions, or brand awareness – you need videos to make it happen. Here are 5 types of videos that you can make to enhance your online store and increase your conversion rate.

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Adela Belin
6 min read

How User-Generated Content Boosts Inbound Marketing (And How You Can Leverage it to Attract Customers)

At a time when it’s getting increasingly difficult for brands to overcome ad fatigue, cut through the noise, and be noticed, user-generated content is a breath of fresh air. “How does it benefit a business?”, you might wonder. Here are four key reasons why user-generated content should be part of your marketing strategy.

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