If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!

Jonathan Riley
9 min read

6 Essential Personalisation Tools to Tailor Your Funnel for Inbound

Let’s face it: personalisation is hard, or at least it seems that way. Research shows that most marketers feel it’s important, but also don’t feel they’re doing it well. However, like all challenging things, the more advanced the technology you have at your disposal, the easier it becomes. Discover how you can better personalise your customers’ buying experience in this post covering six of the best personalisation tools.

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Ryan Gould
5 min read

How to Write a Welcome Email That Will Increase Conversions

We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.

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Grayson Kemper
3 min read

How to Engage Your Target Customers Through Content Marketing

Through effective content marketing, you can impact the shape of your target customers’ purchasing process; everything from introducing your business through to closing on a sale. Whether you’re just starting with content marketing or have been using the same approach for a while, here are some basic principles to keep in mind.

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Alexandra Tachalova
6 min read

How To Connect With Influencers The Right Way

In recent years, working with influencers has become a top priority for companies that want far-reaching brand endorsement. One of the biggest challenges brands face though with influencers is getting their attention and engaging them.​ Follow these six helpful tips to learn how to do get off on the right foot with your initial outreach process.

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Claire Mason
5 min read

How Startups Can Win at PR

PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.

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Mark Scully
11 min read

Let’s Talk About Harassment at Events: How Can We Protect Our Audience?

Harassment at industry events is much more common than most are willing to speak out about. It’s a painful subject to address. But we believe that it’s even more important than ever that we, as event organisers, start taking concrete steps to make our events safer for our attendees.

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iEva Zelca
5 min read

How To Get The Most Out Of Attending A Digital Marketing Event

Digital marketing events can be expensive. You need to get the budget signed off by your manager, agree on time out of the office, and put on hold any projects you’re working on. The quickest way to throw away money is to go to an event without a plan. Here are some steps to take before, during and after it.

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Claire Mason
5 min read

Amplification Tactics To Power Your Content

For content to do its job, and help you grow your brand, you need to do get the content you’ve created in front of the right people. Simply creating it is not going to draw eyeballs, leads and customers to your website. Here are some amplifying tactics to help you realise the potential of the content you create.

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Gustavo Pelogia
5 min read

Member of the Month: Michelle Francis

Here at Learn Inbound, our community is incredibly important to us. That’s why we kicked off a monthly ‘Member of the Month’ feature a couple of months ago to both recognise and reward people who have been supportive of our events.​ Learn more about this month’s winner now.​

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Claire Mason
7 min read

How To Build Brand You

As marketers, we’re highly aware of branding​.​​ ​But if we’re not working on our own brand, we’re missing a very serious trick. Whether you’re looking to land your next role​ ​or t​​o network, the best way to do this is to clearly demarcate yourself. And the best way to do that is to develop Brand You.

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