If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!
Everything (And More!) You Wanted To Know About Learn Inbound 2019
With Learn Inbound just around the corner, we’re super excited to give you an initial peek at some of the talks you can expect to hear at this year’s conference. To coincide with our move to a bigger venue (The Aviva Stadium), our lineup has grown from 18 to 20 speakers delivering actionable talks over two days.
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#CoupleGoals: The Dos and Don’ts of Finding Your Perfect Content Writer
Are you ready to hire a content writer for your business, but not sure where to begin? As your business grows, you may reach a point where it makes sense to recruit someone to write content as having a dedicated resource can free up time for you to work exclusively on growing your business. Here are some steps to finding a writer that delivers results, knows your niche and presents the content you need.
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What Jason Lemkin, SaaStr Founder, Got Right and Wrong About SaaS PR
Jason Lemkin, founder of SaaStr, has had varied experiences with PR professionals. And he’s been fired by three PR firms! As such, he’s got a specific point of view on what PR can deliver for a SaaS brand. Claire Mason shares how exactly to make PR deliver leads and revenue for SaaS companies.
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Here’s How To Perform an Effective SEO Content Audit In 2019
When was the last time you ran a content audit? As many SEOs and content marketers know, they can bring more performance, better rankings, conversions, and ultimately, revenue from the content published on your website. They may be complex and require a detailed process, but if you really want to get the most out of your SEO and content marketing efforts, you should run an audit from time to time.
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Voice Search & the Google SERP: The Implications on Ranking & Strategies to Rank in Voice Search
Back in 2011 when Siri was first introduced, the technology seemed like a novelty to the average consumer. However, since then, the adoption of voice search has grown significantly with Amazon and Google battling to lead the emerging voice-first world. So how do we as digital marketers adapt?
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Chatbots: How to Use and When to Lose
Although chatbots have been around for a while, it’s only in the last few years there has been a rapid increase in their usage. According to research and advisory firm Gartner, roughly 25 percent of customer service and support operations will use chatbots by the year 2020. But are chatbots all they are cracked up to be? Let’s take a look at 4 reasons to use chatbots, and 4 reasons to lose them.
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Shining the Light on Dark Traffic
Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.
read post How to Outrank Your Competitors with Local SEO in 2019
Research by Google has found that 50% of people who carry out a local search on their smartphone will visit a store within a day. For businesses like brick-and-mortar stores reliant on a single geographical region, the importance of local search rankings cannot be overstated. When it comes to outranking your local competitors, here are some simple steps to follow.
read post 14 Ways to Tackle Insomnia and Beat Burnout
It’s no secret that as marketers we feel better, work better and make smarter decisions when we’ve had a good night’s sleep. We know it’s important, but having to work full-time, hang out with friends, care for family, and find time for the gym leaves precious little time for sleep. No matter what’s keeping you awake at night, here are some suggestions to help you get a better night’s sleep.
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A Slow Website Loses You Money
Every business wants their website to deliver an unbeatable user experience. A website that delights new or returning customers is likely to outperform one that does not. Today’s buyers are impatient and want everything immediately, so the longer you make them wait, the more interest they lose in you. Here’s how to measure and fix your page load speeds.
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