If you’re looking to be the best marketer, you’re in the right place. Right here, you’ll find actionable inbound marketing tactics including content marketing, SEO, PPC, PR and social media, career advice so you can land that perfect job, news from our team and updates about our amazing community!
14 Ways to Tackle Insomnia and Beat Burnout
It’s no secret that as marketers we feel better, work better and make smarter decisions when we’ve had a good night’s sleep. We know it’s important, but having to work full-time, hang out with friends, care for family, and find time for the gym leaves precious little time for sleep. No matter what’s keeping you awake at night, here are some suggestions to help you get a better night’s sleep.
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A Slow Website Loses You Money
Every business wants their website to deliver an unbeatable user experience. A website that delights new or returning customers is likely to outperform one that does not. Today’s buyers are impatient and want everything immediately, so the longer you make them wait, the more interest they lose in you. Here’s how to measure and fix your page load speeds.
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A Comprehensive Guide To Improving Your Customer Feedback Survey Analysis
Have you succeeded at gathering a substantial amount of feedback from your audience? Even if you collect a large amount of customer feedback, it won’t be beneficial to your company if your survey analysis isn’t up to scratch. Learn how you can take your feedback analysis strategy to a whole new level by following this step-by-step guide.
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How To Create A Contact Page That Generates Leads
Are you paying enough attention to your contact page? For most businesses, the goal of this page is to convert site visitors into leads. However, if you haven’t invested enough time into crafting the perfect page, you may be encouraging visitors to bounce away on to your competitor’s site instead.
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The 3-Step Guide to Framing Your USPs so Prospects Can’t Say No
If you want to hit a home run with your inbound marketing, you need to get the basics in place. To achieve this you need to position your business clearly by highlighting your unique selling point and value proposition in a way that connects with your ideal customer. Here’s the process in a nutshell.
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Video Marketing: What’s getting in the way?
So, you want to get involved with video marketing? We don’t blame you. Video has absolutely dominated social media in recent years with four of the top six channels on which global consumers consume video being social channels. If you aren’t creating video, it’s likely that you’re falling behind your competition. Learn how to get started with video marketing now.
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Building A Beginner PR Stack With (Nearly) No Budget
Like every other form of marketing, PR has changed a lot in recent years. And, like every other form of marketing, various tools and processes have sprung up to tackle any new challenges presented. To help you implement a cost-effective and successful PR strategy, we have shared our PR stack that should help make your life as a PR a little easier.
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6 Essential Personalisation Tools to Tailor Your Funnel for Inbound
Let’s face it: personalisation is hard, or at least it seems that way. Research shows that most marketers feel it’s important, but also don’t feel they’re doing it well. However, like all challenging things, the more advanced the technology you have at your disposal, the easier it becomes. Discover how you can better personalise your customers’ buying experience in this post covering six of the best personalisation tools.
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How to Write a Welcome Email That Will Increase Conversions
We all know the importance of making a “good first impression” in face-to-face meetings, but many companies fail to remember that this applies to email interactions as well. A significant amount of your future email marketing success will rely on your subscribers liking what they see in those initial emails you send to them. Here’s how to get your email campaigns off to a solid start.
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How to Engage Your Target Customers Through Content Marketing
Through effective content marketing, you can impact the shape of your target customers’ purchasing process; everything from introducing your business through to closing on a sale. Whether you’re just starting with content marketing or have been using the same approach for a while, here are some basic principles to keep in mind.
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