Remember Tool Time on Home Improvement? As a kid that grew up in the 90’s, the theme music is still firmly lodged in the back of my brain along with the fond memories of what was great about the show at the time. Tim “The Tool Man” Taylor will never be forgotten.
As a team, we sat down to think about the great tools we use as inbound marketers on a daily basis, and we soon realised that you may find them useful as well in your day-to-day marketing role. Welcome to the first edition of our weekly series of ‘Tool Time Wednesday’ in which we promise there will be fewer accidents by using the tools in a sensible manner, but with “More power!” whenever it’s duly required.
Our Tool Of The Week
This week we came across Snip.ly, a useful link shortening tool which allows you to attach a call-to-action to every link you share in order to drive additional traffic and conversions to your website. If you’re regularly sharing content through social channels at the moment, Sniply will allow you to attach a message to the page you’re linking out to which means you can benefit from the traffic you’re driving to the linked website.
A great example of this is provided by Sniply when they link out to an article on the New York Times website. Unlike the link shortening service offered by Bit.ly, Sniply allows you to have an overlay on the page linking back to their website to encourage users to signup to their product. It’s a sneaky but smart way to tap into an audience of users who may have not otherwise tried out your product.
Sharing content to external sites need no longer be something you do to fill a gap in your social media calendar, but instead, it can now be a method to leverage the audience of websites you would typically struggle to get in front of through content outreach and paid advertising.
So How Much Does It Cost?
Snip.ly offer a free basic package to users that allow you to create an unlimited number of links, 100 conversions per month and the ability to have one profile per account. After getting a taste for the product, we would recommend you upgrade to the PRO Plan which is $19 a month and allows you to customise the colours of the buttons and banners you use in your CTA. Not only will this allow you to ensure that the CTAs match your brand colours, but the package offers the ability to create 5 user profiles per account so you and your team can get involved in tagging up any links together. The performance of these links can then be analysed through Sniply’s intuitive analytics dashboard.
How Can I Use It?
Once you’ve got your head around the core mechanics of Snip.ly, you’ll soon be blown away by the multiple ways you can incorporate the tool into your day-to-day digital marketing activities. To get you started, we’ve noted 5 tactics below that you may want to try out.
1) If you’re linking out to articles from your Twitter account, why not tag the links with CTAs that encourage your Followers to check out your other social media accounts (e.g. Facebook, Google+ and LinkedIn)?
2) Do you have an email newsletter? You could offer your newsletter subscribers an offer specific to them when they land on a particular page on your website. Similarly, you could do the same when someone arrives by clicking one of your Google Adwords Ads.
3) You could use Sniply to link to the same page multiple times throughout the day on your social media accounts but with a different CTA depending on the time of day the link is shared. Combine Buffer and Snip.ly to automate this approach.
4) Optimise the current traffic to your website for conversions by tagging up internal links to signup to your newsletter, download a white paper, subscribe to your blog RSS feed etc. Be careful about tagging navigational links as it may have a detrimental effect on your on-page SEO efforts.
5) Are you using links in your email signature? Create a Sniply link back to your website with a CTA to subscribe to your company newsletter. If they’re reading your emails and interacting with the links in your email signature then it’s quite likely they will sign up to your newsletter.
If you find other useful tactics for using Snip.ly to optimise traffic and conversions to your website then let us know in the comments section below. For now, that about wraps up our first edition of ‘Tool Time Wednesday’ which we hope you found useful. Until next time…”Arrh! Arrh! Arrh!”