Ryan Gould
7 min read

B2B Content Marketing: Attracting Customers, Converting Sales and Nurturing Relationships

B2B content marketing is one of the most effective ways of attracting new customers, moving them toward a purchase and after the sale, keeping the ones you have already engaged. Here’s a look at some of the things that happen behind the curtains of a solid B2B content marketing plan.

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Vitaly Kuprenko
6 min read

Why Do B2B Companies Need CRM? Tools, Strategies, Issues Solved

Let’s face it: sales in the B2B sector are more complex compared to B2C. Buying cycles take longer, and businesses are targeted at a smaller audience. This guide is about B2B CRM strategies – a company’s plans to use a CRM system to boost sales and upgrade customer service. We’re going to figure out what exactly is B2B CRM, how it works, and how to create your CRM strategy.

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