Zara Burke
6 min read

Create Content That Makes Your Customers Feel Loved, Understood & Satisfied

A step by step guide that helps you create unique, educational and emotion-led content that makes your customers feel good about themselves and ensures they are confident in their purchasing decisions.

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Paul Cawley
4 min read

11 Ways To Avoid Content Fatigue

Nowadays, too much content and too much choice makes it more difficult than ever to stand out with your own ideas. People are overwhelmed with the amount of good and bad content out there. Luckily, we’ve a solution to win with your content!

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Mark Scully
8 min read

Beginner’s Guide to Inbound Marketing Terminology

What is inbound marketing? In this guide, we’re stripping it back to basics and going deep into the value of inbound marketing, its elements and specifics. We’re also bringing you an ultimale glossary of the key inbound marketing terms!

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Mark Scully
4 min read

8 Essential Components of a Successful Landing Page

There are some essential components of a successful landing page, and all of them need to work together in order to convert. That’s not an easy task! We’ve broken down an effective landing page so you can follow along and build your own.

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Mark Scully
6 min read

How To Create A Simple Inbound Marketing Strategy

Are you overwhelmed by the amount of actions you need to take to build your inbound marketing strategy? It shouldn’t be that way. That’s why this time we’re bringing you three things you need to do to attract, convert, close and delight!

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Ercus Long
3 min read

3 Critical Metrics Missing From Most Content Audits

Content audits shouldn’t only be about title tags, meta descriptions, keywords and similar terms that come to mind. Don’t forget about readability issues, sentence length and the use of passive voice. Here is what to do about them!

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Tara McGarrigle
1 min read

Buyer Personas: The Good, The Bad & The Ugly

Have you defined your persona yet? If not, it’s time to get to work! Think in the terms of primary, secondary and negative personas to really hone on that perfect person you’ll market to in order to get the best ROI from your efforts.

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Mark Scully
3 min read

Friday Night Takeaway: Dissect Organic Traffic, Website Graders and Content Creation

It’s Friday – time for a new must-read inbound marketing roundup! This time, we’re bringing you key takeaways on audience focus, intent and funnel segmentation, and free website graders and content scorers. Grab a coffee and get learning!

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Siobhán McGinty
3 min read

5 Tweetable Inbound Marketing Predictions For 2015

Want to start next year on a high? Here are 5 inbound marketing predictions from leading industry experts you need to remember to be successful in 2015, ft. Joe Pulizzi, Ian Cleary, Mark Schaefer & Ann Handley

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Siobhán McGinty
3 min read

Takeaway Friday: Beginner Inbounders, Design, Surveys and Content Optimisation

In this week’s installment, we take a look at graphic design tips for non-designers, how to perfectly optimise any content and creating surveys. You will also learn what qualities recruiters want to see when recruiting inbound marketers.

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