Marijana Kostelac
6 min read

Become a Hyper-Productive Inbound Marketer (Without Losing Your Mind)

I bet there’s a to-do list floating somewhere on your desk. You get one task done, your boss adds three new ones. How could you get anything done with so many distractions and time-wasters, anyway? It’s time for productivity hacks!

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Zara Burke
7 min read

How to Become an Online Influencer: 5 Steps to Superstardom Status

Becoming an online influencer can help you gain respect from industry peers and position yourself as an authority in your field. In this post, we’ll take you through 5 powerful steps to set up your career for online influencer status.

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Zara Burke
6 min read

Content Marketing Analysis: How to Gather & Interpret Insights To Improve Your Strategy

Sometimes we’re guilty of measuring content marketing metrics without remembering why. If you never get to they ‘why’ of your progress you’ll never improve your content. Zara Burke helps you remember metrics that matter.

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Zara Burke
6 min read

Create Content That Makes Your Customers Feel Loved, Understood & Satisfied

A step by step guide that helps you create unique, educational and emotion-led content that makes your customers feel good about themselves and ensures they are confident in their purchasing decisions.

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Paul Cawley
4 min read

11 Ways To Avoid Content Fatigue

Nowadays, too much content and too much choice makes it more difficult than ever to stand out with your own ideas. People are overwhelmed with the amount of good and bad content out there. Luckily, we’ve a solution to win with your content!

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Mark Scully
8 min read

Beginner’s Guide to Inbound Marketing Terminology

What is inbound marketing? In this guide, we’re stripping it back to basics and going deep into the value of inbound marketing, its elements and specifics. We’re also bringing you an ultimale glossary of the key inbound marketing terms!

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Mark Scully
4 min read

8 Essential Components of a Successful Landing Page

There are some essential components of a successful landing page, and all of them need to work together in order to convert. That’s not an easy task! We’ve broken down an effective landing page so you can follow along and build your own.

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Mark Scully
6 min read

How To Create A Simple Inbound Marketing Strategy

Are you overwhelmed by the amount of actions you need to take to build your inbound marketing strategy? It shouldn’t be that way. That’s why this time we’re bringing you three things you need to do to attract, convert, close and delight!

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Ercus Long
3 min read

3 Critical Metrics Missing From Most Content Audits

Content audits shouldn’t only be about title tags, meta descriptions, keywords and similar terms that come to mind. Don’t forget about readability issues, sentence length and the use of passive voice. Here is what to do about them!

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Tara McGarrigle
1 min read

Buyer Personas: The Good, The Bad & The Ugly

Have you defined your persona yet? If not, it’s time to get to work! Think in the terms of primary, secondary and negative personas to really hone on that perfect person you’ll market to in order to get the best ROI from your efforts.

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