Tara McGarrigle
1 min read

Buyer Personas: The Good, The Bad & The Ugly

Have you defined your persona yet? If not, it’s time to get to work! Think in the terms of primary, secondary and negative personas to really hone on that perfect person you’ll market to in order to get the best ROI from your efforts.

read post
Mark Scully
3 min read

Friday Night Takeaway: Dissect Organic Traffic, Website Graders and Content Creation

It’s Friday – time for a new must-read inbound marketing roundup! This time, we’re bringing you key takeaways on audience focus, intent and funnel segmentation, and free website graders and content scorers. Grab a coffee and get learning!

read post
Siobhán McGinty
3 min read

5 Tweetable Inbound Marketing Predictions For 2015

Want to start next year on a high? Here are 5 inbound marketing predictions from leading industry experts you need to remember to be successful in 2015, ft. Joe Pulizzi, Ian Cleary, Mark Schaefer & Ann Handley

read post
Siobhán McGinty
3 min read

Takeaway Friday: Beginner Inbounders, Design, Surveys and Content Optimisation

In this week’s installment, we take a look at graphic design tips for non-designers, how to perfectly optimise any content and creating surveys. You will also learn what qualities recruiters want to see when recruiting inbound marketers.

read post
Siobhán McGinty
2 min read

Takeaway Friday: Content Formats, LinkedIn, Twitter, Email & SEMrush

In this week’s installment, we take a look at content marketing, social media, email marketing, and one of our favourite search marketing tools, SEMrush. Are you ready for this week’s takeaway? Here goes…

read post
Siobhán McGinty
3 min read

Friday Night Takeaway: Reach, Social Media Posts, Blogging, SEO & Instagram

As it’s Friday night, we’ve rounded up all of the must-read inbound marketing news of the week. In today’s edition, we take a look at content reach, schema.org and blog idea generation; plus more useful tips from content expert, Neil Patel.

read post
Siobhán McGinty
4 min read

3 Cool Things You Can Do With Buzzsumo [Tool Time Wednesday]

Hello there! We’re back for another edition of ‘Tool Time Wednesday’, our weekly series about a tool we’ve been using in the past week to help us be more productive with our inbound marketing campaigns. This week we take a look at BuzzSumo.

read post
Mark Scully
3 min read

Friday Night Takeaway: Content Curation, Semantic Search & Heat Maps

Happy Halloween to our community! Here are this week’s useful Inbound Marketing Takeaways from the digital marketing industry. I hope you get as many giggles, if not guffaws, out of them (or—dare I say—”cackles” or “howls”) as I did.

read post
Siobhán McGinty
4 min read

Friday Night Takeaway: Blogging & Email Metrics, Landing Pages and Content Creation Tips

Happy Friday Inbounders! Thanks to everyone who shared last week’s Takeaway! Writing a first blog post is always exciting and very satisfying – especially when it’s well-received. This week, we have another 5 inbound takeaways for you.

read post
Siobhán McGinty
4 min read

Friday Night Takeaway: Blogging Tools, Awesome Landing Pages and Local SEO

Are you a busy inbound marketer, kind of like ourselves? That’s why we have decided to get together a weekly round-up of the 5 most important things you need to take from the week’s postings. Here’s everything you need to know in one place.

read post
Share your email address and we’ll keep you updated on all upcoming marketing related events and news so you never miss a beat...