11 Ways To Avoid Content Fatigue
Nowadays, too much content and too much choice makes it more difficult than ever to stand out with your own ideas. People are overwhelmed with the amount of good and bad content out there. Luckily, we’ve a solution to win with your content!
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Beginner’s Guide to Inbound Marketing Terminology
What is inbound marketing? In this guide, we’re stripping it back to basics and going deep into the value of inbound marketing, its elements and specifics. We’re also bringing you an ultimale glossary of the key inbound marketing terms!
read post 8 Essential Components of a Successful Landing Page
There are some essential components of a successful landing page, and all of them need to work together in order to convert. That’s not an easy task! We’ve broken down an effective landing page so you can follow along and build your own.
read post How To Create A Simple Inbound Marketing Strategy
Are you overwhelmed by the amount of actions you need to take to build your inbound marketing strategy? It shouldn’t be that way. That’s why this time we’re bringing you three things you need to do to attract, convert, close and delight!
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3 Critical Metrics Missing From Most Content Audits
Content audits shouldn’t only be about title tags, meta descriptions, keywords and similar terms that come to mind. Don’t forget about readability issues, sentence length and the use of passive voice. Here is what to do about them!
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Buyer Personas: The Good, The Bad & The Ugly
Have you defined your persona yet? If not, it’s time to get to work! Think in the terms of primary, secondary and negative personas to really hone on that perfect person you’ll market to in order to get the best ROI from your efforts.
read post Friday Night Takeaway: Dissect Organic Traffic, Website Graders and Content Creation
It’s Friday – time for a new must-read inbound marketing roundup! This time, we’re bringing you key takeaways on audience focus, intent and funnel segmentation, and free website graders and content scorers. Grab a coffee and get learning!
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5 Tweetable Inbound Marketing Predictions For 2015
Want to start next year on a high? Here are 5 inbound marketing predictions from leading industry experts you need to remember to be successful in 2015, ft. Joe Pulizzi, Ian Cleary, Mark Schaefer & Ann Handley
read post Takeaway Friday: Beginner Inbounders, Design, Surveys and Content Optimisation
In this week’s installment, we take a look at graphic design tips for non-designers, how to perfectly optimise any content and creating surveys. You will also learn what qualities recruiters want to see when recruiting inbound marketers.
read post Takeaway Friday: Content Formats, LinkedIn, Twitter, Email & SEMrush
In this week’s installment, we take a look at content marketing, social media, email marketing, and one of our favourite search marketing tools, SEMrush. Are you ready for this week’s takeaway? Here goes…
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