Timothy Grooms
5 min read

The Not-So-Subtle Art of Google Copywriting – How to Write Google Ad Copy That Converts

So you launched your Google Ad campaigns, but several weeks later, they’re still not generating any results. What went wrong? The answer is Google Ad copy. Here are 7 things you can do to write Google Ads that help you stand out in a good way and make your competition jealous of your click through rates.

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Catherine Sempill
4 min read

The 3-Step Guide to Framing Your USPs so Prospects Can’t Say No

If you want to hit a home run with your inbound marketing, you need to get the basics in place. To achieve this you need to position your business clearly by highlighting your unique selling point and value proposition in a way that connects with your ideal customer.​ Here’s the process in a nutshell.​

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