Facebook ads can still make you a lot of money in 2020 if you know what you are doing. Here’s a step-by-step through the whole process from creating your business account all the way to helping you learn how to split-test to continue to find winning ads.
As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Throughout each stage of your funnel, it’s possible to leverage unique custom audiences that cater to users within their buying lifecycle. If you’re looking to get the most from these audiences, here are five suggestions that you can start experimenting with today.
One of the greatest things Facebook offers advertisers is the ability to retarget users who are close to the point of purchase. Used badly this can be a weapon of annoyance, but done well you can craft well thought out sequences of ads that show off your value and produce an excellent ROI.