Lachlan Kirkwood
6 min read

5 Custom Audiences You Should Be Using In Facebook Ads Manager

As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Throughout each stage of your funnel, it’s possible to leverage unique custom audiences that cater to users within their buying lifecycle. If you’re looking to get the most from these audiences, here are five suggestions that you can start experimenting with today.

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Jon Quinton
8 min read

How To Create High Performing Retargeting Sequences Using Facebook Ads

One of the greatest things Facebook offers advertisers is the ability to retarget users who are close to the point of purchase. Used badly this can be a weapon of annoyance, but done well you can craft well thought out sequences of ads that show off your value and produce an excellent ROI.

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