Christian Carere
10 min read

How To Diversify Your Traffic Sources To Maximise Client Acquisition

With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.

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Timothy Grooms
5 min read

The Not-So-Subtle Art of Google Copywriting – How to Write Google Ad Copy That Converts

So you launched your Google Ad campaigns, but several weeks later, they’re still not generating any results. What went wrong? The answer is Google Ad copy. Here are 7 things you can do to write Google Ads that help you stand out in a good way and make your competition jealous of your click through rates.

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Mark Scully
4 min read

10 Easy Steps to Create YouTube Ad Campaigns Using Google AdWords

One of the most efficient and creative ways to market your brand is through video content, specifically in ad campaigns designed by YouTube and Google AdWords. Follow our how-to guide on creating a YouTube ad campaign using Google AdWords for a flexible and highly customizable experience.

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