Kristen Bowie
8 min read

How To Set Up a Remarketing Audience For Your Startup

There are many ways to harness the power of remarketing for your startup. However, there is one extremely powerful way that you’re likely missing out on: Google Analytics Remarketing. It’s surprising, but GA remarketing is incredibly underutilized by the majority of acquisition marketing despite its cost-effectiveness.

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Helen Pollitt
7 min read

Shining the Light on Dark Traffic

Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.

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Colm Reilly
3 min read

The Essential Guide to UTM Tracking Codes for Beginners

Tracking consumer interactions has become more important than ever for online marketers. One of the best ways to track how and when your content is consumed is to tag it using UTM codes. Read on to learn how you can use them.

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Siobhán McGinty
3 min read

Friday Night Takeaway: Penguin 3.0, SEO, Google Analytics & Lead Gen

Happy Friday Inbounders! We’re hoping these Takeaways are going straight to your head and not to your hips! This week was busy for digital marketers. Whoever knew Penguins could cause such a rumpus. For now, though, let’s get stuck in!

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