Kristen Bowie
8 min read

How To Set Up a Remarketing Audience For Your Startup

There are many ways to harness the power of remarketing for your startup. However, there is one extremely powerful way that you’re likely missing out on: Google Analytics Remarketing. It’s surprising, but GA remarketing is incredibly underutilized by the majority of acquisition marketing despite its cost-effectiveness.

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Helen Pollitt
7 min read

Shining the Light on Dark Traffic

Are you seeing a rise in direct traffic in your Google Analytics account? You may be wondering what’s causing it, but there are a few common culprits. If you want to properly track your marketing efforts and make strategic decisions, you need to get an accurate picture of where your website’s traffic is coming from. Here are some quick fixes that will help shine a light on your dark traffic data.

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