Colm Reilly
3 min read

The Essential Guide to UTM Tracking Codes for Beginners

Tracking consumer interactions has become more important than ever for online marketers. One of the best ways to track how and when your content is consumed is to tag it using UTM codes. Read on to learn how you can use them.

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Siobhán McGinty
3 min read

Friday Night Takeaway: Penguin 3.0, SEO, Google Analytics & Lead Gen

Happy Friday Inbounders! We’re hoping these Takeaways are going straight to your head and not to your hips! This week was busy for digital marketers. Whoever knew Penguins could cause such a rumpus. For now, though, let’s get stuck in!

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