Well it’s that time of year – Thanksgiving, Black Friday, CyberMonday, general craziness (anyone who has attempted real-world shopping in Blanchardstown will know exactly what I’m talking about!). I returned with my credit card and went straight to my laptop.

Are you ready for this week’s takeaway? Here goes…

Which Content Marketing Formats Are Most Effective

Content marketing is a necessary part of inbound marketing. Without content, you cannot have inbound. Content marketing is effective within both the B2B and B2C spheres. However, content within these two spheres is very different. Where whitepapers will work for B2B, they are unlikely to work for B2C. Where mobile apps might work a dream for B2C, they might sink in B2B.

Our good friends over at SEMRush put together this great article on the effectiveness of different content formats within B2B and B2C. Some interesting facts in there too…

A Cornucopia of Content Marketing Inspiration

Let’s stay on the topic of content marketing. We love lists. We’ve told you this before – many times. This list in particular, however, is one we have bookmarked. It’s a list of useful resources and influencers that reside within the content marketing sphere. It’s a really handy reference point if you are new in the industry, need a cure for writer’s block, or simply if you are snowed/rained in over the next few weeks.

We’d love to add to it – care to add your suggestions in the comments below?

How to Structure a Perfect LinkedIn Profile

LinkedIn is a medium which is growing for us week-on-week in terms of a traffic source. Both Mark and I have sizeable (500+) LinkedIn networks, which means we have a surefire way of getting our content in front of interested eyes. This luxury cannot be underestimated, especially when you have a young site like Learn Inbound!

It is important to take some time to structure your LinkedIn profile well. This great post by Neil Patel presents an infographic on how to do just that.

Without going off on a tangent, having a large network can also stand to you when you’re applying for a job. Many organisations who are recruiting for inbound positions follow the HubSpot acronym. DARC. DARC stands for:

D = Hire Digital Citizens

A = Hire for Analytical chops

R = Hire for Web Reach

C = Hire Content Creators

Having a large network online can help you get hired in this way. So go on, get connecting!

How to Be Successful on Twitter: 9 Surprising Stats to Know

Staying on the HubSpot vein, the very lovely Lisa Toner wrote this great article on how to be successful on Twitter.  It includes tonnes of stats which should help you swot up on best Twitter practices.

The result?

A Twitter presence to be proud of!

This stat, in particular, surprised me:

Tweets from businesses with one hashtag are 69% more likely to get retweets than those with two hashtags.

#ItsAllAboutTheHashtags #ThatWasALongHashtag

3 Ways to Turn Email Subscribers Into Social Fans

Here at Learn Inbound, we advocate the art of good email marketing. We also know the value of a good social media presence. That social media presence can we challenging and slow to grow. The clever folk over at the Social Media Examiner have put together an ACTIONABLE list of ways you can turn email subscribers into social fans. We will definitely be trying these tips.

Has anyone else got any tips for growing a social media presence from scratch?

3 Quick Tips On How To Use SEMrush [Tool Time Wednesday]

This week’s tool is one of our faves – SEMrush. In this post, Mark goes through three quick tips on how to get the most out of this amazing tool. Please don’t take our word for it – give it a go. Right now. Go. WHY ARE YOU STILL HERE?

That wraps up our takeaway this week. Hope you are all stone broke reading this, and that you all had a great Black Friday!


Siobhán McGinty

I am Campaign Marketing Manager (EMEA) at HubSpot, Co-Founder & Digital Marketing Strategist at Learn Inbound, and an experienced (& infinitely enthusiastic!!) inbound marketing specialist.

All articles by Siobhán McGinty »

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