Intensive Online Advanced Google Analytics Training Course

Once you’ve got the basics of Google Analytics down, you’ll soon find you need additional help to get more out of the data you’re collecting. Otherwise, you’ll miss out on the opportunity to derive rich insights about different segments, conversion paths and traffic sources.

Don’t let your data remain an untapped gold mine.

In this intensive course, we’ll help you navigate the wealth of visitor information in your Google Analytics account, level up your skills and empower you to make smarter, data-driven decisions.

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Companies That Attend Our Courses

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what’s in the course?

In this two-day training, you’ll move beyond the basics of Google Analytics and take a closer look at the platform’s mechanics.

We’ll start by showing you how to create the perfect measurement plan and configure your Google Analytics account to ensure only the best data is being factored into your reports and decisions.

Next, we’ll show you how to sense-check goals and funnel reports before slicing and dicing use and visitor data through the use of custom dimensions, attribution reporting, advanced segmentation, remarketing lists and advanced filtering.

By the end of the training, you’ll know how to create rich customer stories that you can act upon immediately.

who’s this for?

  • Users with Beginners Knowledge - You’re ready to boost your Google Analytics game to produce more actionable reports.
  • Digital Marketing Managers or Directors - You want to better track and analyse the campaigns run either by your in-house marketers or an agency.
  • Small Business Owners - You’ve got some experience using Google Analytics, and now you want to gain a fuller understanding of your customers and their journeys using the platform.

why study with us?

WE’RE INTIMATE

All courses are run in small groups and include dedicated time for Q&A. Each course also includes a 1-to-1 call with your trainer so you can get answers to your specific business problems.

LINKEDIN CERTIFICATION

Learn Inbound is an authorised LinkedIn education provider. Show off your new skills and attract new business by updating your LinkedIn profile with a fresh certificate and badge.

LIFETIME ACCESS TO MATERIALS

Refresh your knowledge at any time. You’ll receive a copy of all course materials, including worksheets, PDFs and slides, after the course is complete.

Course Outline

In this course, you’ll discover best practice for tracking the various aspects of your website and understanding the customer journey funnel using Google Analytics. You will learn how to build out customer segments and stories so you can better analyse cohort behaviour and produce visual, automated reports that meet your KPI’s.
module 1

Creating a Measurement Plan

To get the most out of Google Analytics, you must align real-world objectives with metrics in the platform via a robust measurement plan. We’ll start by helping you create this plan and also outline the mechanics of the platform.

module 2

Collecting Actionable Data

There’s little sense trying to derive insights from shoddy or non-representative data. We’ll show you how to build customer segments using goals, funnels and filters to ensure your data is clean and useful.

module 3

Slicing and Dicing Data

When it comes to dissecting your Google Analytics data, the choices are endless. In this module, we’ll walk you through the different options, which include channel groupings, remarketing lists, attribution models and more.

module 4

Analysing Google Analytics Reports

Finally, you’ll learn how to use Google Analytics’ inbuilt reporting functions to build customer stories and start deriving actionable insights from your data.

 

about your trainer

Joanne Kearney is managing director of digital analytics agency GlowMetrics, Ireland’s only Google Analytics, Tag Manager and Data Studio certified company. She has worked in the marketing analytics field for over 10 years and regularly lectures in the digital analytics area. She has delivered customised Google Analytics training courses to some of Ireland’s biggest companies and recently was awarded a Women In Business award for ‘Excellence in IT.’

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upcoming course dates

Google Analytics
299
Zoom Webinar
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Google Analytics
299
Zoom Webinar
Buy Now
Not sure if this course is for you? Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Advanced Google Analytics course cost?

Do I need to have experience with Google Analytics?

Will I receive a certificate when I complete the course?

How long is the course?

How much does the Advanced Google Analytics course cost?

A place in our Advanced Google Analytics course costs €299 per person. This provides access to the two half-days of training, course notes, Q&A sessions and a 1-to-1 with the trainer following the course.

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Do I need to have experience with Google Analytics?

Yes. You will need to be a frequent user of Google Analytics if you wish to take this course.

To get the most out of this course, you should have a solid grasp of how Google Analytics works and know how to use goals, filtering and basic reporting functions. We also recommend that students take the Google Analytics Certification exam before purchasing a place on this course.

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Will I receive a certificate when I complete the course?

Learn Inbound is an authorised LinkedIn education provider. Once you complete the course, you will receive a certificate of completion. You can then display this by updating the education section of your LinkedIn profile with your latest certificate and badge.

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How long is the course?

The course is split into two half-day sessions. It will start at 9am and finish at 1pm on both days (GMT+1 Irish Standard Time) and include scheduled breaks for asking questions or grabbing a coffee.

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