Creating a Measurement Plan
We’ll start by covering the mechanics behind how Google Analytics works to collect visitor data, how to ensure tracking codes are working and how to create a measurement plan for your business.
Collecting Actionable Data
We’ll cover configuring your account correctly to collect full and accurate data that can help build customer segments.
Analysing Google Analytics Reports
We’ll then use Google Analytics reporting functions to help build customer stories and learn how to look for those that we can produce actionable insights from.
Google Tag Manager
We’ll look at how you can use Google Tag Manager to easily track additional data about visitors including custom dimension, event and virtual pageview tracking.
Google Data Studio
We’ll cover the pros and cons of Data Studio, building reports using connectors, configuration of widgets and adding filters and segments to reports.