Creating a Measurement Plan
To get the most out of Google Analytics, you must align real-world objectives with metrics in the platform via a robust measurement plan. We’ll start by helping you create this plan and also outline the mechanics of the platform.
Collecting Actionable Data
There’s little sense trying to derive insights from shoddy or non-representative data. We’ll show you how to build customer segments using goals, funnels and filters to ensure your data is clean and useful.
Slicing and Dicing Data
When it comes to dissecting your Google Analytics data, the choices are endless. In this module, we’ll walk you through the different options, which include channel groupings, remarketing lists, attribution models and more.
Analysing Google Analytics Reports
Finally, you’ll learn how to use Google Analytics’ inbuilt reporting functions to build customer stories and start deriving actionable insights from your data.