Creating a Measurement Plan
We’ll start by covering the mechanics behind how Google Analytics works to collect visitor data, how to ensure tracking codes are working and how to create a measurement plan for your business.
Collecting Actionable Data
We’ll cover configuring your account correctly to collect full and accurate data that can help build customer segments. This will include adding Goals, Funnels, Filters to your account and updating view and property settings.
Slicing and Dicing Data
We’ll look at the different options to dissect your Google Analytics data- this includes but is not limited to creating channel groupings, remarketing lists, custom advanced segments, custom dimensions, attribution models, applying advanced filters and custom tracking for online campaigns.
Analysing Google Analytics Reports
We’ll then use Google Analytics reporting functions to help build customer stories and learn how to look for those that we can produce actionable insights from.