Advanced Google Analytics Course

Are you swimming in a sea of Google Analytics data? Have you been using Google Analytics for a while now but feel like you could be getting more out of it? Google Analytics can collect a wealth of visitor information with just one tag, but knowing how to slice and dice this data - to go further than just producing standard reports - allows you to spend less time searching for insights and more time making them actionable.

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what’s in the course?

This advanced Google Analytics course will take you past the basic uses of Google Analytics to look at how the product works, before checking that you’ve structured your Google Analytics account correctly to collect as much useful data as possible. We will sense-check goals and funnel reports and 3rd party account linking before teaching you how best to slice, dice and use visitor data through the use of custom dimensions, attribution reporting, advanced segmentation, remarketing lists and advanced filtering. We will also look at pushing additional data through Google Tag Manager and finish with building reports in Data Studio.

who’s this for?

  • Those who have been working with Google Analytics for some time but are stuck on producing standard reports that don’t produce actionable insights
  • Digital Marketing Managers or Directors who want to be confident in using Google Analytics data to track and analyse campaigns run either in-house or by their agency
  • Small Business Owners who want to gain an in-depth understanding of how they can use Google Analytics data to connect better with their customers

why study with us?

EXPERT LED TRAINING

Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.

SMALL CLASS SIZES

Our workshops are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.

BREAKFAST, LUNCH, SNACKS

We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks.

Course Outline

After completing this training, participants will be better equipped with knowledge on how to use Google Tag Manager to add additional tracking to their website, use Google Analytics to build customer segments to analyse cohort behaviour and produce visual, automated reports with Data Studio.
module 1

Creating a Measurement Plan

We’ll start by covering the mechanics behind how Google Analytics works to collect visitor data, how to ensure tracking codes are working and how to create a measurement plan for your business.

module 2

Collecting Actionable Data

We’ll cover configuring your account correctly to collect full and accurate data that can help build customer segments.

module 3

Analysing Google Analytics Reports

We’ll then use Google Analytics reporting functions to help build customer stories and learn how to look for those that we can produce actionable insights from.

module 4

Google Tag Manager

We’ll look at how you can use Google Tag Manager to easily track additional data about visitors including custom dimension, event and virtual pageview tracking.

module 5

Google Data Studio

We’ll cover the pros and cons of Data Studio, building reports using connectors, configuration of widgets and adding filters and segments to reports.

 

about your trainer

Joanne Kearney is managing director of digital analytics agency GlowMetrics, Ireland’s only Google Analytics, Tag Manager and Data Studio certified company. She has worked in the marketing analytics field for over 10 years and regularly lectures in the digital analytics area. She has delivered customised Google Analytics training courses to some of Ireland’s biggest companies and recently was awarded a Women In Business award for ‘Excellence in IT.’

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upcoming course dates

Google Analytics
395
(excl VAT)
The Aviva Stadium, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Advanced Google Analytics course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the Advanced Google Analytics course cost?

A place on our Advanced Google Analytics course is €395 (incl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing Google Analytics knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our Advanced Google Analytics course is taught by Joanne Kearney - a Google Analytics Expert who has been in the marketing analytics field for over 10 years and regularly lectures in the digital analytics area.

She has delivered customised Google Analytics training courses to some of Ireland’s biggest companies and recently was awarded a Women In Business award for ‘Excellence in IT.’

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Where will the course take place?

Our courses are hosted at The Aviva Stadium - the home of Irish Rugby and Irish Football Teams. It is a place of gathering, it encapsulates the heartbeat of a nation and inspires great victories. The perfect place to upskill your Google Analytics knowledge to the advanced level.

It's just a 1-minute walk from Lansdowne Road Train Station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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