Advanced PPC

The competition for first page Google listings is increasing, and the learning curve to run successful PPC is getting steeper and more challenging. Our course will empower you to gain advanced audience intelligence so you can perform advanced targeting, bidding, remarketing, attribution, and reporting, so your business can thrive and maximise your PPC budget. Deliver better results today by taking this course.

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what’s in the course?

We’ll kick off this full-day training by connecting your business objectives to PPC goals to inform all your future strategy building and reporting. We’ll then cover a toolkit for you to leverage for keyword research and understanding your customer’s buying cycle.

We’ll extensively go over AdWords-specific features such as campaign setup, structure and targeting, extensions, remarketing, advanced dimension reporting, attribution, and more, so you can successfully perform every stage of your PPC campaign.

who’s this for?

  • Experienced Google Adwords practitioners who have been running PPC campaigns for a number of years but want to update or refresh their knowledge
  • Digital Marketing Managers who are not managing Google Adwords campaigns themselves, but oversee the work of PPC Specialists in-house or agency side
  • Full Stack Marketers who have been splitting time between multiple marketing channels, but now you want to specialise in Paid Search
  • Small Business Owners who want to gain an in-depth understanding of how Paid Search works so they can make informed decisions about their digital strategy

why study with us?


Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.


Our workshops are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.


We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks from KC Peaches.

Course Outline

After completing this training, you will have the skills and insights to build successful PPC campaigns that will allow you to reach your KPIs, increase your revenue and achieve your business goals. You will maximise your ROI by executing advanced campaigns and using data to consistently improve them!
module 1

Your PPC strategy

We’ll start by looking at your business objectives and turning them into goals that will inform your keyword research, search habits analysis and the typical buying cycle for your potential customers.

module 2

Audience research and insights

Here, we will equip you with tools to gain audience intelligence, the value of well-defined personas and strategies to apply insights across all your marketing channels.

module 3

Advanced campaign structure

Learn how to optimise an AdWords campaign structure & improve targeting. You will master advanced negative keyword strategies, local vs. national targeting, and monitoring campaign budgets.

module 4

Ad creation and setup

You’ll learn about AdWords extensions to improve your campaign performance, best practices for expanded text ads, and dynamic adverts including keyword insertion and automatic countdowns.

module 5


This module will enable you to set up and use remarking lists for search ads (RLSA), customer match, demographics for search ads (DFSA), dynamic search ads (DSA), and remarking lists for dynamic search ads (RDSA).

module 6

Advanced optimisation

Learn how to improve and track your Google Quality Score, deep dive into dimension reporting, budget tips, schedule bidding, setting up automated rules and using tools to track changes.

module 7

Analytics and reporting

Use labels, segments, dimensions and dataset comparisons to gain insights and analyse performance. We’ll empower you to use attribution, importing, Google Data Studio and more.


about your trainer

Samantha Noble is the Founder of Biddable Moments, an agency dedicated to Paid Media helping clients increase their revenues through PPC. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Back in 2011, Samantha also founded the Digital Females group which now has 750+ members.

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upcoming course dates

Advanced PPC
(incl VAT)
The Brickhouse, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Advanced PPC course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the Advanced PPC course cost?

A place on our Advanced PPC course is €395 (incl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing PPC knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our Advanced PPC course is taught by Samantha Noble - a Digital Marketing Expert with a focus on Paid Media helping clients increase their revenues through Digital. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros "Most Influential PPC Experts" list in 2016.

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Where will the course take place?

Our courses are hosted at The Brickhouse - Iconic Offices' latest co-working space on Lower Mount Street in Dublin. It's just 5 minutes walk from Grand Canal DART station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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