Your PPC strategy
We’ll start by looking at your business objectives and turning them into goals that will inform your keyword research, search habits analysis and the typical buying cycle for your potential customers.
Audience research and insights
Here, we will equip you with tools to gain audience intelligence, the value of well-defined personas and strategies to apply insights across all your marketing channels.
Advanced campaign structure
Learn how to optimise an AdWords campaign structure & improve targeting. You will master advanced negative keyword strategies, local vs. national targeting, and monitoring campaign budgets.
Ad creation and setup
You’ll learn about AdWords extensions to improve your campaign performance, best practices for expanded text ads, and dynamic adverts including keyword insertion and automatic countdowns.
This module will enable you to set up and use remarking lists for search ads (RLSA), customer match, demographics for search ads (DFSA), dynamic search ads (DSA), and remarking lists for dynamic search ads (RDSA).
Learn how to improve and track your Google Quality Score, deep dive into dimension reporting, budget tips, schedule bidding, setting up automated rules and using tools to track changes.
Analytics and reporting
Use labels, segments, dimensions and dataset comparisons to gain insights and analyse performance. We’ll empower you to use attribution, importing, Google Data Studio and more.