Emotion Sells: The Workshop

Take the guesswork out of convincing your customers to buy! Learn how to continuously grow conversions by getting into your customer’s heads. Create a process to effectively use emotion in your copy, colour psychology in your design and build strategies for conversions from your landing pages to your emails. All the tools and analytics in the world won’t help you create high-converting customer journeys if you don’t know how to leverage emotion and persuasion in your design and copy. This course will enable you to produce better results the very next day.

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what’s in the course?

We’ll start the day by diving deep into what makes persuasive design and copy based on the key pillars of using emotion to drive conversions. You’ll learn all you need to know about flow, funnel and website optimization, as well as defining the visual elements for customer persuasion. Most importantly, we’ll show you how to apply this work to your specific situation - not someone else’s - and understand your audience better so you can tailor your messages specifically for them. Learn to build a solid process and methodology for optimising your campaigns you can use every single time from now until forever.

who’s this for?

  • You want to stop relying on articles like “The 1 hack that increased my sales by 330%” to increase conversions.
  • You understand where the problem is in the funnel, but you’re not sure what changes to make to 10X those results.
  • You’re a digital marketer who wants to take their skills to the next level.
  • Who wants to continuously drive higher ROI for the business and is determined to deliver outstanding results repeatedly.

why study with us?

Expert Led Training

Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.

Small Class Sizes

Our workshops are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.

Breakfast, Lunch, Snacks

We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks from KC Peaches.

Course Outline

This workshop will take your conversion skill set to the next level and give you the confidence you need to create high-converting landing pages, launch campaigns, write copy, send emails to customers and design any page with performance goals in mind.
module 1

Emotional Targeting 101

In this module, we’ll dive straight into the foundations of persuasive design and copy. You will see exactly how the most successful brands in the world use emotion to sell, discover the 3 pillars and most important rules for using emotion to 10X conversions, and learn how to apply each pillar to your own business.

module 2

Getting into your customers’ heads

Not all customers are the same. In this module you’ll get to know your customers better and understand their emotional drivers. You’ll learn how to define YOUR customers’ emotional triggers, understand your position vs. the competitors and find your unique selling proposition, and learn how to identify your prospects’ stage of awareness and what to say at each stage.

module 3

Applying the research

Once you know your customers better and what they expect, it’s easier to optimize entire flows, websites and funnels for them. You will learn how to define the images, colors, and elements you need to use in your design to persuade customers and do a better job at meeting their needs.


about your trainer

Talia Wolf is the founder and CEO of GetUplift. She helps businesses plan and execute conversion optimization programs to create better customer journeys that generate more revenues, leads, engagement, and sales using emotional targeting, psychology, and persuasive design. Talia is a skydiver and a Harry Potter fan, and she was recently listed as one of the most influential experts in conversion optimization.

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upcoming course dates

Emotion Sells: The Workshop
The Aviva Stadium, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the workshop cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the workshop cost?

A place on the Emotion Sells: The Workshop is €495 per place. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing content, email and landing page knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our Conversion Rate Optimisation course is taught by Talia Wolf - a conversion optimisation expert that focuses on optimising websites and customer journeys using emotional targeting, consumer psychology and behavioural data to generate more revenues, leads, engagement and sales.

She will teach you the importance of leveraging emotion and persuasion in your design and copy.

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Where will the course take place?

Our workshops are hosted at The Brickhouse - Iconic Offices' latest co-working space on Lower Mount Street in Dublin. It's just 5 minutes walk from Grand Canal DART station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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