We’ll start by covering Google’s core algorithm updates, as well as Panda and Penguin, to enable you to audit your links and recover from negative SEO attacks.
State of the industry
Why is link building still important, and what role it plays in the search landscape? What do journalists want, and how can you make the content more shareable? It’s all covered here.
You’ll learn about a dozen different campaign types, as well as a wide range of handpicked tools and brainstorming techniques to come up with winning campaign ideas.
Here, we’ll cover best practices around homepage links, blog links, and subpage links, as well as some good and bad press releases.
You’ll learn all about analysing site quality for your outreach, strategies for a quality outreach, and a set of seeding tools. Most importantly, you’ll learn how to successfully ask for a link!
Monitoring and reporting
Here, we’ll enable you to measure and report on your digital PR efforts, focusing on outcomes that truly affect your business growth and six tools you need for key insights that will empower you to optimise for long-term success, too!