Digital PR

What if we told you you can exponentially grow your bottom line with digital PR while never paying for a single link? From understanding and optimising for Google algorithms all the way to outreach, content creation, seeding and reporting, you will be empowered to build your very own digital PR campaigns the moment you step out of this course and make a real business impact. Learn how to build better campaigns today.

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what’s in the course?

In this full-day training, we will kick off by covering Google algorithms, penalties, link auditing and recovery from negative SEO. You’ll also learn why link building still matters and what is the key to getting your content and your brand linked to. You will get a full toolkit to source brilliant campaign ideas, and strategies to build solid relationships and get quality links.

Finally, you’ll learn how to measure true business impact of your campaigns through on-site and off-site KPIs, always focusing on actual outcomes over vanity metrics.

who’s this for?

  • Existing SEO practitioners who have been working in an SEO for some time but want to update or refresh their knowledge of how to target the right websites and people to build search authority
  • Anyone working in a marketing role who is splitting their time between multiple marketing channels and wants to better understand Digital PR's role in increasing SEO authority and rank
  • Small Business Owners who want to gain an in-depth understanding of how Digital PR can improve the organic visibility of their websites
  • Digital Marketing Managers who are not managing SEO or Digital PR campaigns themselves, but oversee the work of specialists in-house or agency side

why study with us?


Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.


Our workshops are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.


We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks from KC Peaches.

Course Outline

After completing this training, you will have the skills and in-depth knowledge to truly build your brand awareness and increase your sales. Each attendee will learn how to develop and run their own campaigns in order to generate high authority links to help improve search visibility and traffic.
module 1


We’ll start by covering Google’s core algorithm updates, as well as Panda and Penguin, to enable you to audit your links and recover from negative SEO attacks.

module 2

State of the industry

Why is link building still important, and what role it plays in the search landscape? What do journalists want, and how can you make the content more shareable? It’s all covered here.

module 3


You’ll learn about a dozen different campaign types, as well as a wide range of handpicked tools and brainstorming techniques to come up with winning campaign ideas.

module 4


Here, we’ll cover best practices around homepage links, blog links, and subpage links, as well as some good and bad press releases.

module 5


You’ll learn all about analysing site quality for your outreach, strategies for a quality outreach, and a set of seeding tools. Most importantly, you’ll learn how to successfully ask for a link!

module 6

Monitoring and reporting

Here, we’ll enable you to measure and report on your digital PR efforts, focusing on outcomes that truly affect your business growth and six tools you need for key insights that will empower you to optimise for long-term success, too!


about your trainer

Laura is Branded 3’s Communications Director, having started the PR team at the agency in 2012. She now oversees PR, social media, content, design & front -end development. With extensive SEO and social media knowledge and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

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upcoming course dates

Digital PR
(excl VAT)
The Brickhouse, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Digital PR course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the Digital PR course cost?

A place on our Digital PR course is €395 (excl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing SEO and PR knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our Digital PR course is taught by Laura Crimmons - Branded3’s Communications Director who has extensive SEO and social media knowledge coupled with experience in both traditional and digital PR. During the course, you will have the opportunity to hear case studies of successful B2C and B3B digital PR campaigns ran by Laura which have generated backlinks on the BBC, Mail Online, Wired, The Guardian and more.

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Where will the course take place?

Our courses are hosted at The Brickhouse - Iconic Offices' latest co-working space on Lower Mount Street in Dublin. It's just 5 minutes walk from Grand Canal DART station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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