Intensive Online Facebook Ads Training Course

How many social media success stories have you heard?

Whether it’s the latest dropshipping craze or a new to-your-door subscription service, these tales of success make social media advertising seem like such an easy win. Yet, so many businesses come to us in desperate need of help:

“My Facebook ads are bleeding money, and I don’t know why.” 

Social media marketing has become a staple for well-functioning businesses. But more than that, Facebook / Instagram ads are an opportunity to catapult ahead of the competition. 

Whether you’ve been avoiding social media or are struggling to keep up with the pace of change in this space, this course will help you master Facebook and Instagram ads so you can grow your sales exponentially.

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Companies That Attend Our Courses

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what’s in the course?

In this two-day training, you will learn the foundations of crafting high-performing Facebook / Instagram ads. 

We’ll teach you the importance of irresistible creative and show you how to track and measure the success of your campaigns.

You’ll learn about the various ad placements and formats and discover how to position your ad most effectively to appeal to Facebook’s algorithm.

After that, we’ll talk about campaign structure and optimisation. And you’ll learn how to capitalise on your campaign budgets.

Most importantly, we’ll help you nail down your business objectives so you can choose the right campaign strategy to meet your business goals.

who’s this for?

  • Paid Marketers - You want to make the most of your clients’ budgets by strengthening their Facebook / Instagram campaigns.
  • Social Media Marketers - You manage communities on social media and want to ensure you’re utilising the latest in paid ad strategies.
  • Digital Marketing Marketers -You manage your company’s marketing activity across multiple channels and want to optimise/fix your teams’ ads.
  • Small Business Owners -You want to unlock the potential of Facebook / Instagram ads for your business (and give the big guys a run for their money!)

why study with us?

We’re Intimate

All courses are run in small groups and include dedicated time for Q&A. Each course also includes a 1-to-1 call with your trainer so you can get answers to your specific business problems.

LinkedIn Certification

Learn Inbound is an authorised LinkedIn education provider. Show off your new skills and attract new business by updating your LinkedIn profile with a fresh certificate and badge.

Lifetime Access to Materials

Refresh your knowledge at any time. You’ll receive a copy of all course materials, including worksheets, PDFs and slides, after the course is complete.

Course Outline

In this course, you’ll discover new, easy-to-implement strategies to optimise your new or existing Facebook / Instagram campaigns.

You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.

module 1

Tracking Pixels

If a conversion happened in a forest with no one around, would you be able to attribute it correctly? Probably not! Tracking is an essential component of your Facebook Advertising campaigns, so we’ll start by walking you through the options to do this effectively.

module 2

Campaign Strategy

Before you start throwing money around, it’s crucial to nail down the objective of your campaign. In this module, you’ll learn how not to put the cart before the horse, and instead develop a robust campaign strategy.

module 3

Audience Research & Development

Facebook offers some of the most advanced audience targeting capabilities available today, but using these to your benefit can be complex and confusing. We’ll cover expert tips and tricks to identify your ideal audience.

module 4

Ad Objectives & Formats

Selecting the right objective and format for your ads will be a key determinant of whether your campaign meets your goals. We’ll dive into the different objectives and formats and explore their advantages with examples.

module 5

Campaign Best Practices

Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices or your campaigns, sharing tips and tricks on how to optimise your ads and get the most out of your budget.

module 6

Campaign Inspection & Optimisation

Congratulations — you just ran an awesome campaign! Now you need to tell your stakeholders why they should be impressed. Here, we’ll teach you which metrics to focus on and how to turn that data into meaningful reports.


about your trainer

Ned Poulter is the Founder & CEO of Pole Star Digital, an award-winning digital marketing consultancy who deliver high performing, intelligent, data-driven digital marketing solutions.

Having spent in excess of €3M on Facebook / Instagram Ads over the last several years, he’s worked with everything from startups to some of the world's most recognisable brands. Ned is also a familiar face on the international speaking and training circuit, where he can normally be found teaching cutting-edge social media strategies.

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upcoming course dates

Facebook Ads
Zoom Webinar
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Not sure if this course is for you? Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Facebook Ads course cost?

Does the course cover Instagram ads, too?

Do I need to have digital marketing experience?

Will I receive a certificate when I complete the course?

How long is the course?

How much does the Facebook Ads course cost?

A place in our Facebook Ads course costs €299 per person. This provides access to the two half-days of training, course notes, Q&A sessions and a 1-to-1 with the trainer following the course.

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Does the course cover Instagram ads, too?

Yes. The principles of this course apply to both platforms.

Since Facebook acquired Instagram in 2012, the ads you run on one platform can be easily scaled to the other. The process is as simple as changing the placement settings for your campaign.

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Do I need to have digital marketing experience?

While a background in Facebook ads isn’t necessary, a basic familiarity with the Facebook ads platform (or better yet, experience testing out a campaign yourself) will serve you well.

Each course draws on much of the latest innovations and - with knowledge of the attendee's backgrounds - we do our utmost to ensure the content is super relevant and can be put into practice the very next day!

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Will I receive a certificate when I complete the course?

Learn Inbound is an authorised LinkedIn education provider. Once you complete the course, you will receive a certificate of completion. You can then display this by updating the education section of your LinkedIn profile with your latest certificate and badge.

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How long is the course?

The course is split into two half-day sessions. It will start at 9am and finish at 1pm on both days (GMT+1 Irish Standard Time) and include scheduled breaks for asking questions or grabbing a coffee.

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