In this course, you’ll discover new, easy-to-implement strategies to optimise your new or existing Facebook / Instagram campaigns.
You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.
If a conversion happened in a forest with no one around, would you be able to attribute it correctly? Probably not! Tracking is an essential component of your Facebook Advertising campaigns, so we’ll start by walking you through the options to do this effectively.
Before you start throwing money around, it’s crucial to nail down the objective of your campaign. In this module, you’ll learn how not to put the cart before the horse, and instead develop a robust campaign strategy.
Audience Research & Development
Facebook offers some of the most advanced audience targeting capabilities available today, but using these to your benefit can be complex and confusing. We’ll cover expert tips and tricks to identify your ideal audience.
Ad Objectives & Formats
Selecting the right objective and format for your ads will be a key determinant of whether your campaign meets your goals. We’ll dive into the different objectives and formats and explore their advantages with examples.
Campaign Best Practices
Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices or your campaigns, sharing tips and tricks on how to optimise your ads and get the most out of your budget.
Campaign Inspection & Optimisation
Congratulations — you just ran an awesome campaign! Now you need to tell your stakeholders why they should be impressed. Here, we’ll teach you which metrics to focus on and how to turn that data into meaningful reports.