“If a conversion happened in a forest with no one around, would you be able to attribute it correctly?” Probably not! Tracking is an essential component of your Facebook Advertising campaigns, so we’ll start by exploring the options available.
“Start with the objective in mind.” is a saying that your trainer Ned is often heard saying. And for good reason. Without a robust strategy Facebook ads can be confusing, expensive and ultimately fruitless.
Audience Research & Development
Facebook offers some of the most advanced audience targeting capabilities available today. How to use these to your benefit can be complex and confusing. We’ll cover expert tips and tricks to uncover your ideal audience.
Ad Objectives & Formats
Perhaps the most fast-changing aspect of Facebook ads is the formats that are available. We’ll deep-dive into these, viewing examples, and understand the benefits of using each.
Campaign Best Practices
Power 5? Campaign Budget Optimisation? Which is the best approach for you? Perhap the most rewarding aspect of the course, we’ll explore recommended best practices for your campaigns, sharing tips and tricks for optimising your campaigns to raise these to the next level.
Campaign Inspection & Optimisation
Running the best campaign in the world may be meaningless if you can’t communicate this to the stakeholders involved. Here we’ll understand what metrics to focus on, which to ignore, and how to extract that data into meaningful reports.