Google Ads are a must-have for many businesses. This is usually true regardless of industry, but without the appropriate training, these ads can quickly burn a hole through your pocket.

Stop losing and start harnessing the power of one of the world’s most powerful ad platforms.

In this course, we’ll help you master pay-per-click (PPC) Google Ads through targeting, bidding, attribution and more, so you can capture your audience and start making money rather than losing it.

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Companies That Attend Our Courses

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what’s in the course?

In this two-day training, you’ll learn how to craft Google Ads campaigns that align your business objectives with your PPC goals.

You’ll learn how to conduct effective keyword research and gain a better understanding of your customer’s buying cycle. 

After that, you’ll gain a wealth of knowledge across a range of functions in Google Ads, including campaign setup, structure and targeting, extensions, remarketing and attribution models. In doing this, you’ll also learn which metrics to focus on to track the success of your campaign. 

Once you’re done, you’ll be comfortable with just about every aspect of the Google Ads interface and have the tools to ensure success at every stage of your PPC campaign.

who’s this for?

  • Previous Users of Google Ads - You’re experienced at running PPC ads but want to update your skills and familiarise yourself with the new features in Google Ads.
  • Digital Marketing Managers - You oversee the work of in-house or agency PPC ad specialists and want to strengthen your understanding of their campaigns and strategies.
  • Full Stack Marketers - You’re a jack of all trades but want to strengthen your skills in paid search and Google Ads.
  • Small Business Owners - You want to gain an in-depth understanding of PPC ads so you can make informed decisions about your digital marketing strategy.

why study with us?


All courses are run in small groups and include dedicated time for Q&A. Each course also includes a 1-to-1 call with your trainer so you can get answers to your specific business problems.


Learn Inbound is an authorised LinkedIn education provider. Show off your new skills and attract new business by updating your LinkedIn profile with a fresh certificate and badge.


Refresh your knowledge at any time. You’ll receive a copy of all course materials, including worksheets, PDFs and slides, after the course is complete.

Course Outline

After completing this training, you will have the skills and insights to build successful PPC campaigns that allow you to reach your KPIs, increase your revenue and achieve your business goals.

You’ll discover which particular campaigns work (and why) and gain the skills to ensure that each campaign is better than the last.

module 1

Setting Goals and Objectives

We’ll start by helping you align your business objectives with your goals for your PPC campaigns. We’ll also establish your KPIs so you can tell the difference between a flourishing vs. a floundering campaign.

module 2

Data and Attribution

The attribution models underlying Google Ads and Google Analytics are different and produce different data and reports. Rather than let this confuse us, we’ll show you the best way to comb through the data for your reporting.

module 3

Keyword Research

At the core of every good PPC campaign is a robust keyword strategy. Keyword research cannot be rushed. In this module, we’ll show you the tools to match the best keywords to your business and landing pages.

module 4

Campaign Structure

There are hidden features in a campaign’s settings which help to guarantee future and ongoing success, yet many marketers don’t know about them! We’ll show you these features so you can start your campaigns off on the right foot.

module 5

Setup and Ongoing Optimisation

We all know campaigns aren’t set-and-forget. Ongoing optimisation and refinement are critical. You’ll learn ways to improve optimisation, track and increase quality scores and swiftly analyse your data. 

module 6

Remarketing and Dynamic Adverts

Remarketing is crucial for capturing visitors who never quite converted. In this module, we’ll look at RLSA, Customer Match, demographics and Similar Audiences to help with remarketing.

module 7

Dynamic Adverts, Live Audits and Q&A

To wrap up, you’ll discover the power of dynamic adverts, such as countdown ads, then learn about live PPC audits (time permitting) before we end with a final Q&A.


about your trainer

Samantha Noble is the Founder of Biddable Moments, an agency dedicated to Paid Media helping clients increase their revenues through PPC. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Back in 2011, Samantha also founded the Digital Females group which now has 750+ members.

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upcoming course dates

Google Ads
Zoom Webinar
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Not sure if this course is for you? Contact us and we’ll be happy to provide some guidance.

What our students have to say

Gillian McCarthy

Samuel Santeliz

Any Questions?

How much does the Google Ads course cost?

Do I need to have digital marketing experience?

Will I receive a certificate when I complete the course?

How long is the course?

How much does the Google Ads course cost?

A place in our Google Ads course costs €299 per person. This provides access to the two half-days of training, course notes, Q&A sessions and a 1-to-1 with the trainer following the course.

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Do I need to have digital marketing experience?

While a background in Google ads isn’t necessary, a basic familiarity with the Google ads platform (or better yet, experience testing out a campaign yourself) will serve you well.

Each course is tailored to the people in attendance to ensure the content is relevant and can be put into practice the very next day.

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Will I receive a certificate when I complete the course?

Learn Inbound is an authorised LinkedIn education provider. Once you complete the course, you will receive a certificate of completion. You can then display this by updating the education section of your LinkedIn profile with your latest certificate and badge.

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How long is the course?

The course is split into two half-day sessions. It will start at 9am and finish at 1pm on both days (GMT+1 Irish Standard Time) and include scheduled breaks for asking questions or grabbing a coffee.

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