After completing this training, you will have the skills and insights to build successful PPC campaigns that allow you to reach your KPIs, increase your revenue and achieve your business goals.
You’ll discover which particular campaigns work (and why) and gain the skills to ensure that each campaign is better than the last.
Setting Goals and Objectives
We’ll start by helping you align your business objectives with your goals for your PPC campaigns. We’ll also establish your KPIs so you can tell the difference between a flourishing vs. a floundering campaign.
Data and Attribution
The attribution models underlying Google Ads and Google Analytics are different and produce different data and reports. Rather than let this confuse us, we’ll show you the best way to comb through the data for your reporting.
At the core of every good PPC campaign is a robust keyword strategy. Keyword research cannot be rushed. In this module, we’ll show you the tools to match the best keywords to your business and landing pages.
There are hidden features in a campaign’s settings which help to guarantee future and ongoing success, yet many marketers don’t know about them! We’ll show you these features so you can start your campaigns off on the right foot.
Setup and Ongoing Optimisation
We all know campaigns aren’t set-and-forget. Ongoing optimisation and refinement are critical. You’ll learn ways to improve optimisation, track and increase quality scores and swiftly analyse your data.
Remarketing and Dynamic Adverts
Remarketing is crucial for capturing visitors who never quite converted. In this module, we’ll look at RLSA, Customer Match, demographics and Similar Audiences to help with remarketing.
Dynamic Adverts, Live Audits and Q&A
To wrap up, you’ll discover the power of dynamic adverts, such as countdown ads, then learn about live PPC audits (time permitting) before we end with a final Q&A.