Google Tag Manager Course

It's time to be better at measuring and reporting on the digital marketing work that you do and Google Tag Manager is the tool to you need to do that. This course will teach you how Google Tag Manager works, how to use tags, triggers, and variables, and how to set up a container properly the first time. We'll finish with a live audit and personalized advice for your own measurement challenges!

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what’s in the course?

In this full-day training, you will start by building foundational knowledge of Google Tag Manager by learning how it interacts with websites and how you can "push" interactions to the data layer. You will then learn how to properly configure and label your container, what tags, triggers and variables to use to capture the information you want, and what custom dimensions and metrics to consider for advanced data collection.

We'll wrap up the day with a hands-on review of your Google Tag Manager and Google Analytics setup to check everything has been set up correctly.

who’s this for?

  • Project managers who want to get a better understanding of how Google Tag Manager works so they can communicate more effectively with their in-house technical team.
  • Data analysts or experienced marketers who want to learn how Google Tag Manager can help improve the measurement capabilities and marketing strategy for the business.
  • Small Business Owners who want to gain an in-depth understanding of how they can use Google Tag Manager to​ ​take control and implement marketing tags without relying on a web developer for support.

why study with us?


Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.


Our courses are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.


We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks.

Course Outline

module 1

What is the data layer, and how does GTM use it?

Understand how Google Tag Manager interacts with websites, and how you can "push" interactions to the data layer.

module 2

Best practices on setting up your GTM container

Learn how to configure and label your container to save yourself from headaches later on.

module 3

Understanding tags, triggers, and variables

How do you work with tags, triggers, and variables to capture the information that you want in GTM?

module 4

Using common triggers

Learn how to implement common tracking mechanisms such as tracking file downloads and outbound links.

module 5

Advanced data collection

Should you use Custom Dimensions and Metrics? Probably! Learn how and when to use these powerful analytic tools.

module 6

Live Audit

A hands on review of your Google Tag Manager and Google Analytics setup.


about your trainer

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

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upcoming course dates

Google Tag Manager
The Aviva Stadium, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the Google Tag Manager course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the Google Tag Manager course cost?

A place on our Google Tag Manager course is €495 per person. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing Google Analytics knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Google Tag Manager has made the process of managing analytics and marketing tags easier than ever before. However, it is unfortunately often misunderstood, overused, and abused.

This course will walk you through the basics before jumping diving into how you can use Google Tag Manager for advanced data collection.

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Where will the course take place?

Our courses are hosted at The Aviva Stadium - the home of Irish Rugby and Irish Football Teams. It is a place of gathering, it encapsulates the heartbeat of a nation and inspires great victories.

It's just a 1-minute walk from Lansdowne Road Train Station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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