What is the data layer, and how does GTM use it?
Understand how Google Tag Manager interacts with websites, and how you can "push" interactions to the data layer.
Best practices on setting up your GTM container
Learn how to configure and label your container to save yourself from headaches later on.
Understanding tags, triggers, and variables
How do you work with tags, triggers, and variables to capture the information that you want in GTM?
Using common triggers
Learn how to implement common tracking mechanisms such as tracking file downloads and outbound links.
Advanced data collection
Should you use Custom Dimensions and Metrics? Probably! Learn how and when to use these powerful analytic tools.
A hands on review of your Google Tag Manager and Google Analytics setup.