International SEO

If your website visitors come from different countries, speak different languages or if you’re starting to consider an international expansion, you’ll know how important it is to have an international strategy for your site. International SEO doesn’t happen by accident and it requires considered actions to optimise performance across multiple markets. After Aleyda’s course, you will leave with a defined list of advanced actions you need so that you can grow the international footprint of your business!

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what’s in the course?

We’ll kick off the day by learning how to define what matters to you when it comes to international SEO - targeting countries or languages. Then we’ll cover site architecture and how it can impact your performance in various international markets you’re targeting. We’ll extensively cover hreflang annotations and ways to set, validate, implement, test and debug them, as well as geolocating and localising your content.

who’s this for?

  • SEOs with limited hands on experience with sites targeting multiple locations or multiple languages looking to expand their advanced knowledge in that area.
  • Developers and marketers with technical knowledge & some SEO experience that are looking to learn more about the technical International SEO specific requirements, processes and the strategies to make informed decisions on how to progress growth.

why study with us?

EXPERT LED TRAINING

Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.

SMALL CLASS SIZES

Our workshops are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.

BREAKFAST, LUNCH, SNACKS

We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks from KC Peaches.

Course Outline

After completing this training, you will be able to determine your company’s needs for international SEO, structure your site to achieve the best performance based on your target markets, tailor your SEO activities based on geographies of interest, and maximise your impact on the markets that matter for your business goals!
module 1

Establishing your International Search Target: Countries vs. Languages

Should you target countries or languages? Learn how to better establish the best international target for your web presence.

module 2

Selecting your International Web structure: ccTLDs vs. Subdomains vs. SubDirectories

Learn the criteria to select the web structure that will better perform in your international target markets.

module 3

Geolocating & localizing your international Web presence

How can you optimize the technical and content related areas of your web presence to better connect and ultimately, rank in your desired international markets?

module 4

Setting & validating hreflang annotations

Learn how to effectively implement, test and debug hreflang annotations, one of the most useful configurations to align your international Web presence to their target audience.

 

about your trainer

Aleyda is an International SEO Consultant with Orainti, a boutique SEO consultancy, a blogger (Search Engine Land, State of Digital and Moz), an experienced speaker and entrepreneur. Aleyda has worked with European, American and Latin-American companies, helping them to grow their organic search visibility, relevant search traffic and conversions in complex environments and industries.

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upcoming course dates

International SEO
395
(incl VAT)
The Brickhouse, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

Any Questions?

How much does the International SEO course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the International SEO course cost?

A place on our International SEO workshop is €395 (incl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing SEO knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our International SEO course is taught by Aleyda Solis - an industry leading SEO expert who has more than 10 years of experience doing Search Engine Optimisation for European, American and Latin-American companies, both from the agency as well as in-house side. She will teach you a defined list of advanced actions you need so that you can grow the international footprint of your business.

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Where will the course take place?

Our workshops are hosted at The Brickhouse - Iconic Offices' latest co-working space on Lower Mount Street in Dublin. It's just 5 minutes walk from Grand Canal DART station and serviced by many bus routes so you won't have any problems getting there on the day of the workshop.

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