For websites to perform well, their technical side now matters more than ever, but we know it’s often overwhelming and challenging due to its complexity.

To grow your organic search presence, you need to master technical SEO foundations and truly understand search engine processes, crawling, loading, structured data and security. We’ll teach you how to implement that knowledge the very next day.

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Companies That Attend Our Courses

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what’s in the course?

In this two-day training, you will learn how search engines find and index your website.

We’ll teach you about crawl optimisation and help you rectify any crawl issues so search engines have an easier time finding your site. 

Next, you’ll improve your load speed and optimise your mobile usability for mobile-first indexing. And after that, you’ll learn how to use structured data to increase your visibility.

Lastly, we’ll show you how to conduct safety checks to ensure your SEO efforts aren’t undermined by a lingering security issue.

who’s this for?

  • Existing SEO Practitioners - You’ve been working in SEO for a while but want a refresher on the latest best practices.
  • Digital Marketing Managers - You oversee the work of in-house or agency SEO specialists and want to strengthen your understanding of their approach to SEO.
  • Full Stack Marketers - You’re a jack of all trades but want to strengthen your technical SEO skills.
  • Small Business Owners - You want to improve your findability and boost your business’ ranking in Google’s search engine through technical SEO.

why study with us?

We’re Intimate

All courses are run in small groups and include dedicated time for Q&A. Each course also includes a 1-to-1 call with your trainer so you can get answers to your specific business problems.

LinkedIn Certification

Learn Inbound is an authorised LinkedIn education provider. Show off your new skills and attract new business by updating your LinkedIn profile with a fresh certificate and badge.

Lifetime Access to Materials

Refresh your knowledge at any time. You’ll receive a copy of all course materials, including worksheets, PDFs and slides, after the course is complete.

Course Outline

In this course, you’ll gain the knowledge, insight, and vocabulary to handle whatever technical SEO challenges come your way. It will perfectly build upon your existing knowledge of basic SEO principles, enabling you to rise to the top of search rankings (and stay there!)
module 1

How Search Engines Work

Wait, so, how do search engines work again? In this module, you’ll learn the basics of search engines and their processes and discover how technical SEO forms part of an overall SEO skillset.

module 2

Web Infrastructure

To understand technical SEO, you need to understand a bit about the structure of the web. In this module, you’ll learn about internet connectivity, client-server architecture, and the basic principles of coding.

module 3

Crawl Optimisation

Ensure Google gives your website the attention it deserves. We’ll walk through the importance of crawl optimisation, help you fix any crawl issues, and consider the impact of JavaScript on crawling and indexing.

module 4

Load Speed & Mobile SEO

To fully harness the power of technical SEO, your website needs to be speedy. We’ll show you how to identify and resolve load speed issues, as well as optimise your site for mobile viewing.

module 5

Structured data

Help search engines understand who you are and what you do. In this module, we’ll dive into an explanation of structured data, consider which snippets are most valuable, and show you how to craft your own.

module 6

Basic Site Security

Poor website security can not only hurt your visitors, but it may hamper your SEO efforts, too. We’ll round off by showing you how to conduct necessary security checks and rectify any issues. 


about your trainer

Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. Barry was named the Digital Industries Person of the Year at the 2014 DANI Awards and in the same year, he founded specialised consultancy Polemic Digital to deliver world-class SEO.

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upcoming course dates

Technical SEO
Zoom Webinar
Buy Now
Not sure if this course is for you? Contact us and we’ll be happy to provide some guidance.

What our students have to say

Tatiana Quadros
DCU Ryan Academy

Any Questions?

How much does the Technical SEO course cost?

Do I need to have digital marketing experience?

Will I receive a certificate when I complete the course?

How long is the course?

How much does the Technical SEO course cost?

A place in our Technical SEO course costs €299 per person. This provides access to the two half-days of training, course notes, Q&A sessions and a 1-to-1 with the trainer following the course.

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Do I need to have digital marketing experience?

While a background in SEO isn’t necessary, a familiarity with the basic principles of SEO (e.g. keyword research, on-page SEO and link building) will serve you well.

Each course is tailored to the people in attendance to ensure the content is relevant and can be put into practice the very next day.

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Will I receive a certificate when I complete the course?

Learn Inbound is an authorised LinkedIn education provider. Once you complete the course, you will receive a certificate of completion. You can then display this by updating the education section of your LinkedIn profile with your latest certificate and badge.

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How long is the course?

The course is split into two half-day sessions. It will start at 9am and finish at 1pm on both days (GMT+1 Irish Standard Time) and include scheduled breaks for asking questions or grabbing a coffee.

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