For websites to perform well, their technical side now matters more than ever, but we know it’s often overwhelming and challenging due to its complexity. To grow your organic search presence, you need to master technical SEO foundations and truly understand search engine processes, crawling, loading, structured data and security. We’ll teach you how to implement that knowledge the very next day.

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Companies That Attend Our Courses

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what’s in the course?

In this full-day training, you will start by building foundational knowledge of search engine processes and its technical base. You will then learn about crawl optimisation and fixing crawl issues to make search engines’ job easier on your site. Next, you’ll improve your load speed and optimise your mobile usability for mobile-first indexing.

You will also learn about using structured data to increase your visibility and performing security checks to make your website secure.

who’s this for?

  • Existing SEO practitioners who have been working in an SEO for some time but want to update or refresh their knowledge of Technical SEO
  • Digital Marketing Managers who are not managing SEO campaigns themselves, but oversee the work of SEO Specialists in-house or agency side
  • Full Stack Marketers who have been splitting time between multiple marketing channels, but now you want to improve their knowledge of Technical SEO
  • Small Business Owners who want to gain an in-depth understanding of how Technical SEO can improve the organic visibility of their websites

why study with us?

Expert Led Training

Our courses are taught by leading industry experts who practice what they preach every day. Learn in-depth tactics you can incorporate into your marketing campaigns by studying with us.

Small Class Sizes

Our courses are limited to small groups as they allow you to work closely with our trainers and fellow students to get an in-depth understanding of the course content.

Breakfast, Lunch, Snacks

We don’t expect you to learn on an empty stomach. You can look forward to a delicious catered breakfast, lunch and snack breaks.

Course Outline

After completing this training, you will be equipped with the knowledge, insight, and vocabulary to deal with technical SEO challenges. It will perfectly build upon your existing knowledge of keyword research, on-page SEO and link building and enable you to rise to the top of search rankings - and stay there!
module 1

How Search Engines Work

We’ll start by covering how search engines work, and their three main processes. You will learn the role technical SEO plays in the overall SEO stack.

module 2

Web Infrastructure

Gain a foundational understanding of web’s technical infrastructure, incl. internet connectivity, client-server architecture, and basic coding principles.

module 3

Crawl Optimisation

We will cover the importance and key elements of crawl optimisation, how to identify and fix crawl issues, as well as JavaScript and its impact on crawling and indexing.

module 4

Load Speed & Mobile SEO

Fast websites perform better for every metric. This module shows you how to identify load speed issues and improve your site’s performance, as well as optimising for mobile.

module 5

Structured data

In this module, we’ll make your content machine-readable and unlock a range of benefits. We'll explain what structured data is, which snippets are most valuable, and how to implement them.

module 6

Basic Site Security

Security issues on your site also impact on SEO and traffic. We'll show some basic security checks you can perform and provide tools and tips to help make your website more secure.


about your trainer

Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. Barry was named the Digital Industries Person of the Year at the 2014 DANI Awards and in the same year, he founded specialised consultancy Polemic Digital to deliver world-class SEO.

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upcoming course dates

Technical SEO
The Aviva Stadium, Dublin
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Discounts are available for groups of 3 or more. Not sure which course is for you?
Contact us and we’ll be happy to provide some guidance.

What our students have to say

Tatiana Quadros
DCU Ryan Academy

Any Questions?

How much does the Technical SEO course cost?

Do I need to have digital marketing experience?

Why should I enroll in this course?

Where will the course take place?

How much does the Technical SEO course cost?

A place on our Technical SEO course is €495 per person. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.

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Do I need to have digital marketing experience?

While a digital marketing background isn’t necessary, you will get more out of the course if you have existing SEO knowledge that you wish to build upon. Each course is tailored to the people in attendance to ensure the content is relevant to them and can be put into practice the very next day when the student returns to their day-to-day marketing role.

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Why should I enroll in this course?

Our Technical SEO course is taught by Barry Adams - an industry leading SEO expert who has been delivering world-class SEO and digital strategy services to clients worldwide since 1998. He will teach you in-depth Technical SEO tactics that will have a measurable impact on your website or that of your clients.

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Where will the course take place?

Our courses are hosted at The Aviva Stadium - the home of Irish Rugby and Irish Football Teams. It is a place of gathering, it encapsulates the heartbeat of a nation and inspires great victories. The perfect place to upskill your Technical SEO knowledge.

It's just a 1-minute walk from Lansdowne Road Train Station and serviced by many bus routes so you won't have any problems getting there on the day of the course.

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