Baby Groot’s Guide To Rockin’ Local SEO
About Greg Gifford Greg Gifford is the Vice President of Search at SearchLab Chicago, an agency built by passionate and curious internet marketers. He’s got over 17 years of online marketing and web design experience, and he speaks internationally at digital marketing conferences, teaching thousands of small business owners and marketers how to get their…
I Don’t Know How to Run Shopping Ads, and At This Point I’m Too Afraid To Ask
About Kirk Williams Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and he has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 3 years and is known for his Ecommerce PPC…
How To Supercharge Link Building With A Digital PR Newsroom
About Shannon McGuirk Shannon is the Head of PR and Content at Aira Digital where she oversees all elements of content production and media outreach. Her key skills include developing integrated creative content campaigns, digital PR strategies, and media relations/link building. She has experience in working with well-known consumer brands such as TravelSupermarket, Vouchercloud, RS…
Positioning – How to Harness an Inbound Marketing Secret Weapon
About April Dunford April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16…
The Google Analytics Mixed Tape of Content Reporting Happiness
About Jill Quick Jill Quick has been working in digital marketing since 2003 and is the Co-Founder of The Coloring in Department. A professional digital marketing trainer who has taught thousands of people, across hundreds of companies, ranging from startup founders, SMEs to Fortune 500 Brands. Unfiltered, down to earth, with a goal to explain…
Technical SEO in the Wild – Real World Issues and Fixes
About Barry Adams Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded specialised consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspaper The Sun and America’s…
The Copywriting Snapshot: Making Prospects See, Believe, and Buy
About Amy Harrison Amy Harrison is a copywriter, consultant, and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She talks on the subject of copywriting and the customer perspective at conversion and marketing conferences in the US, Canada and throughout Europe. She works as a…
Content-Driven Link Building – What Does Good Look Like?
About Paddy Moogan Paddy is co-founder of Aira, a digital marketing agency based in Milton Keynes specialising in SEO, PPC and content-driven digital PR. He has been working in SEO for over 10 years since getting bored studying for his Law degree at Coventry Uni and deciding to build websites instead. He now runs a team…
Reporting: Be Better
About Dana DiTomaso Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). In her Learn Inbound talk, Dana explains…
Measurement for Growth
About Krista Seiden Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton…