Integrating PR, SEO and Content On A Budget

Lexi Mills

About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm…

Beyond Viral Content: Three Types of Content Every Website Needs

Paddy Moogan

About Paddy Moogan Paddy Moogan is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has worked in digital marketing since 2004 when he got bored studying for a Law degree at University and decided to earn money online. He moved to London a few years later and…

When Our Affair With Content Means We Cheat On Conversion

Kirsty Hulse

About Kirsty Hulse With a decade’s experience in digital marketing, Kirsty has a wide range of experience developing integrated search strategies that tap into consumer behaviour and drive conversion. As the founder of Manyminds, she helps brands access some of the best digital talent in the world. In her Learn Inbound talk, Kirsty talks about…

Enterprise SEO Link Strategies for Busy Marketers

Wil Reynolds

About Wil Reynolds Over the past 14 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analysing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for…

Search Ranking Factors in 2015: What Data, Opinions And Testing Reveal

Rand Fishkin - Moz

About Rand Fishkin Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and…

Practical Guide to International Inbound Marketing

Gianluca Fiorelli

About Gianluca Fiorelli Gianluca is an SEO and Inbound Marketing strategist who operates mainly as an independent consultant. He is an SEO Moz Global Associate, blogs for State of Digital and speaks at Search Engine Optimisation and Marketing conferences worldwide. In his Learn Inbound talk, Gianluca talks about how going international is a desire that many…

Really Connecting To Your Audience For Successful Marketing Campaigns

Bas van den Beld

About Bas van den Beld Bas van den Beld is an award winning consultant, trainer and speaker and the founder of State of Digital, one of Europe’s biggest online learning platforms. Bas is also the founder of Speak with Persuasion, a platform that helps marketers be better public speakers. He is a highly sought after…

Using Creative Campaigns to WIN in SEO

Lisa Myers

About Lisa Myers Lisa Myers is the CEO and founder of award-winning international SEO and content marketing agency Verve Search, based in London. Lisa has been working in marketing since 2001, and in SEO since 2005. She is a regular speaker at digital marketing conferences worldwide, and contributes regularly to the digital marketing press, both…

Content Promotion: To Win and Retain Audiences

Stacey MacNaught

About Stacey MacNaught Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer. In her Learn Inbound talk, Stacey takes…

Google’s Mobile Update: What You Need To Know

Ben Norman - Koozai

About Ben Norman Ben Norman is the CEO & Founder of Koozai, a leading digital marketing agency based in the UK. Ben has authored several SEO books that have sold in excess of 50,000 copies worldwide and has been featured in various media publications. In his Learn Inbound talk, Ben examines how marketers can take advantage…