Beyond Viral Content: Three Types of Content Every Website Needs

Paddy Moogan

About Paddy Moogan Paddy Moogan is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has worked in digital marketing since 2004 when he got bored studying for a Law degree at University and decided to earn money online. He moved to London a few years later and…

When Our Affair With Content Means We Cheat On Conversion

Kirsty Hulse

About Kirsty Hulse With a decade’s experience in digital marketing, Kirsty has a wide range of experience developing integrated search strategies that tap into consumer behaviour and drive conversion. As the founder of Manyminds, she helps brands access some of the best digital talent in the world. In her Learn Inbound talk, Kirsty talks about…

Really Connecting To Your Audience For Successful Marketing Campaigns

Bas van den Beld

About Bas van den Beld Bas van den Beld is an award winning consultant, trainer and speaker and the founder of State of Digital, one of Europe’s biggest online learning platforms. Bas is also the founder of Speak with Persuasion, a platform that helps marketers be better public speakers. He is a highly sought after…

Content Promotion: To Win and Retain Audiences

Stacey MacNaught

About Stacey MacNaught Stacey MacNaught is a digital marketing professional based in the U.K. A director at Manchester-based agency Tecmark, MacNaught has also enjoyed speaking engagements at numerous events, including MozCon, SearchLove London, and BrightonSEO. With a background in copywriting, she is also a keen blogger and features writer. In her Learn Inbound talk, Stacey takes…

The Business Case for Injecting Emotion into your Marketing

Bryan Adams

About Bryan Adams Bryan is the CEO and Founder of Ph. Creative. He was featured in Top Rank’s ‘2013 Top UK Online Marketing Influencers and Bloggers’ and listed as an influencer in the ‘Hubspot European Digital Marketing Survey Report 2013’. He is a self-confessed social media addict, as well as an industry expert, with over 10…

Content Strategy – Aim To End The Search

Stephen Kenwright - Branded3

About Stephen Kenwright Stephen is Director of Search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for search and analytics. Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since…

SME Content Marketing – Big Results with Small Budgets

Matthew Barby

About Matthew Barby Matthew Barby is a digital marketing consultant and the Digital and Content Strategist at Wyatt International. Matt is also a lecturer for the Digital Marketing Institute and specialises in content marketing campaigns with a focus on acquiring top-tier links. In his Learn Inbound talk, he takes a look at how SMEs can…