How To Turn Brand Mentions Into Links

About James Brockbank James Brockbank is Managing Director and founder at Digitaloft, a multi award-winning Digital PR and search marketing agency and responsible for launching high-performance campaigns for clients across a range of competitive B2C sectors including travel, finance and fast fashion. Having spoken at events including YoastCon and BrightonSEO over the past year, James…

Using Social Media To Build Better Campaigns and Better Links

David White, Connective3

About David White David is the Director of Content Marketing at connective3, leading the PR, content and outreach strategies for some of the biggest brands around the globe. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a brand’s bottom line….

How To Supercharge Link Building With A Digital PR Newsroom

Shannon McGuirk, Aira

About Shannon McGuirk Shannon is the Head of PR and Content at Aira Digital where she oversees all elements of content production and media outreach. Her key skills include developing integrated creative content campaigns, digital PR strategies, and media relations/link building. She has experience in working with well-known consumer brands such as TravelSupermarket, Vouchercloud, RS…

Making Your Campaign Work Harder

Laura Crimmons

About Laura Crimmons Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and was shortlisted for…

How To Build, Structure And Manage A Successful PR SEO And Content Marketing Team

Lexi Mills

About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs an international consultancy called Shift6 which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine…

A Place Of Possibility- The Future Of Influence

Lexi Mills, Marquis Communications

About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks, and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm knowledge…

Integrating PR, SEO and Content On A Budget

Lexi Mills

About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm…