How To Turn Brand Mentions Into Links
About James Brockbank James Brockbank is Managing Director and founder at Digitaloft, a multi award-winning Digital PR and search marketing agency and responsible for launching high-performance campaigns for clients across a range of competitive B2C sectors including travel, finance and fast fashion. Having spoken at events including YoastCon and BrightonSEO over the past year, James…
Using Social Media To Build Better Campaigns and Better Links
About David White David is the Director of Content Marketing at connective3, leading the PR, content and outreach strategies for some of the biggest brands around the globe. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a brand’s bottom line….
How To Supercharge Link Building With A Digital PR Newsroom
About Shannon McGuirk Shannon is the Head of PR and Content at Aira Digital where she oversees all elements of content production and media outreach. Her key skills include developing integrated creative content campaigns, digital PR strategies, and media relations/link building. She has experience in working with well-known consumer brands such as TravelSupermarket, Vouchercloud, RS…
Making Your Campaign Work Harder
About Laura Crimmons Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and was shortlisted for…
How To Build, Structure And Manage A Successful PR SEO And Content Marketing Team
About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs an international consultancy called Shift6 which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine…
A Place Of Possibility- The Future Of Influence
About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks, and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm knowledge…
Selling Yourself Short: The Value You’re Not Reporting On From Your Digital PR & Content Marketing
About Laura Crimmons Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering. Laura’s background is originally in traditional PR and she now brings that experience combined with a knowledge of the ever-changing SEO landscape to develop and oversee engagement strategies across clients such as Virgin…
Integrating PR, SEO and Content On A Budget
About Lexi Mills Lexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her journalism and research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm…