Ok, so here’s the pitch
We LOVE inbound marketing. Plain and simple.
We’re trailblazing to round up the BEST inbound marketing experts in an effort to help advance your knowledge and fuel your professional growth. By combining the very best in speakers with an active and engaged community for you to get involved with, we’re trying to build something different around Learn Inbound.
From tactics and tools to campaigns and case studies, our talks will provide actionable information to help make you more efficient and more effective.
Ready to become a part of Learn Inbound? Grab your seat now.
Sources of wisdom
6:00pmRegistration & Networking
7:00pmWelcome to Learn Inbound
Stephen Kenwright SEO Search Director at Branded3
Presentation: State of Search in Ireland
Description: Ever wonder how people in Ireland use search engines? Or how search results compare in Ireland to the rest of the world? Are our tactics the same? Are ranking factors the same? …are the search engines we use the same? This talk will explore the environment that Irish brands and agencies compete within and what updates and opportunities Irish marketers will have to navigate in 2017.https://www.branded3.com/
Stephen is director of search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for owned media, including search, content and analytics.
Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year.
Dana DiTomaso Content President & Partner at Kick Point
Presentation: Who are we writing for? Choose fact over fiction.
Description: Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with.http://kickpoint.ca/
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton, co-leads Ladies Learning Code Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking beer and yelling at the Hamilton Tiger-Cats.
Samantha Noble PPC Director of Strategy at Koozai
Presentation: UMP and the Adventure of Audience Understanding
Description: If you were around doing marketing 20 years ago, you will remember what it was like having to ‘guess’ who your target audience was. Flashing forwards to today, paid media platforms such as AdWords, Bing, Facebook, Linkedin, Pinterest, Instagram and Twitter give advertisers so much information on audiences and I don’t feel that brands are taking full advantage of this.
Throughout this highly actionable talk we are going to explore how you should be using these channels to not only understand more about your audience from a paid media perspective but also how you can take this insight and apply it to your cross channel marketing campaigns. Your audience is your Unique Marketing Point (UMP) and you need to use it to your full advantage.https://www.koozai.com/
Samantha Noble is a digital marketing expert and client strategy director at Koozai with a key focus on PPC. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded the Digital Females group back in 2011 and is also working as the Co-Chief Editor for State of Digital
#LearnInbound is a premier inbound marketing event in Dublin. It's a really great event. I thought the audience were really engaged, they asked great questions and there was a ton of amazing knowledge shared. I'm really proud to have something like this in Dublin
I had a great time at the #LearnInbound conference. I was speaking alongside some fantastic speakers and had time to share ideas with a number of attendees on the night. If you're serious about inbound marketing, this event is a must!
#LearnInbound does a phenomenal job. There’s a real grassroots feel to the event and speakers share knowledge in a way that you just don’t experience at the more established conferences in the UK. One of the most actionable – and slickest – conferences I’ve attended.
The Academy is a live music venue situated on Middle Abbey Street. It is a unique city centre venue that offers 4 floors of entertainment of every kind to music lovers of every persuasion. It's cool, it's edgy and it's our home for the first Learn Inbound event of 2017.
Grab a drink, mingle with fellow inbound marketers and learn from the best in the industry
More Obligatory Thank Yous :)
Without these people and brands, our events simply wouldn’t take place. We’d be in tin cans, there’d be no beer, and there wouldn’t be much fun (seriously!).
If you’re interested in getting involved to assist with finances, donating swag for attendees or providing some snacks for the night, get in touch with the team for a chat.
...if not, how does free drinks and snacks sound?
Learn Inbound is focused on providing you with a fun way to learn how to become better at marketing your business. From defining your strategy to executing your tactics, our aim is to make your life easier and your results better. We don't bite and we love welcoming new members to our community.Save Me a Seat