Ok, so here’s the pitch

We LOVE inbound marketing. Plain and simple.

We’re trailblazing to round up the BEST inbound marketing experts in an effort to help advance your knowledge and fuel your professional growth. By combining the very best in speakers with an active and engaged community for you to get involved with, we’re trying to build something different around Learn Inbound.

From tactics and tools to campaigns and case studies, our talks will provide actionable information to help make you more efficient and more effective.

Ready to become a part of Learn Inbound? Grab your seat now.

Who makes this possible

Sponsorship plays an essential part in the success of our event. So a quick shout out to these fine folk...

  • 256media
  • semrush
  • moz

  • Next Generation Recruitment
  • Sheena Oosten Design
  • Fáilte Ireland
  • iProspect

Sources of wisdom

  • img 9.00am
    Breakfast & Registration
  • img 10:00am
    Welcome Speech
  • img 10:05am

    Stacey MacNaught Search Director at Tecmark


    Stacey Macnaught is Search Director at Tecmark. A copywriter by background, Stacey began working in SEO in 2009 and now heads up a team delivering content marketing led SEO campaigns in travel, finance, professional services and retail. When she’s not working, Stacey can be found watching awful reality TV and Tweeting along with it!

  • img 10:40am

    Barry Adams SEO Consultant at Polemic Digital


    Despite the anglophonic name, Barry Adams is a native Dutchman living and working in Belfast, Northern Ireland where he’s established himself as the foremost SEO consultant in the country.

    Barry’s been doing SEO in one form or another since 1998, which means he’s lost quite a bit of his sanity along the way. As a regular blogger and avid tweeter, Barry has gathered a reputation for contrarian opinions and profanity-laced rants, which resulted in him getting blocked on Twitter by Danny Sullivan.

    In 2014 Barry founded Polemic Digital, a specialised consultancy offering bespoke SEO services to clients across Ireland and beyond. Despite its relatively short existence to date, Polemic Digital already counts many of Northern Ireland's largest brands among its clients.

    Barry also teaches SEO in various guises for the Ulster University, Queen’s University Belfast, and the Digital Marketing Institute, is a regular speaker at top international digital conferences such as SAScon, Pubcon, and Friends of Search, and serves as the senior editor at award-winning European digital marketing blog State of Digital.

  • img 11:15am

    Talia Wolf Conversion Optimization Expert at Banana Splash


    Talia is a conversion optimization expert that focuses on optimizing websites and customer journeys using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales.

    She is the CMO at Banana Splash, a frequent speaker at marketing conferences and was recently listed as one of the most influential experts in Conversion Optimization.

  • img 11.50am
    Morning Break
  • img 12:10pm

    Laura Crimmons Communications Director at Branded3


    Laura Crimmons is Communications Director at digital marketing agency Branded3 overseeing their Digital PR, Outreach and Social Media offering.

    Laura’s background is originally in traditional PR and she now brings that experience combined with a knowledge of the ever-changing SEO landscape to develop and oversee engagement strategies across clients such as Virgin Holidays, Ladbrokes and Vue cinemas.

    Laura is also a regular speaker and trainer at events such as BrightonSEO, Content Marketing Show and Figaro Social Media.

  • img 12:45pm

    Simon Penson Founder and MD at Zazzle Media


    Simon Penson is the founder and MD of Zazzle Media one of Europe’s very first pure-play digital content marketing agencies. He created the business a following a decade-long career in print media editing national magazines. He uses the learnings from both on and offline worlds to create integrated strategies that build audiences of value for Zazzle’s clients. He is a regular speaker and contributor to many of the industry’s key thought leadership blogs and magazines.

  • img 1:20pm

    Mackenzie Fogelson Founder and CEO at Genuinely


    Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a digital strategy company. Mack has been a featured speaker at top industry conferences such as MozCon and SearchLove. She helps companies build meaningful brands that care as much about their customers as they do about their profits. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar.

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  • img 3:30pm

    Joanna Wiebe Founder and CEO at Copy Hackers


    Founder and CEO of Copy Hackers, Joanna Wiebe helps businesses to get their message across in a way that converts. As a conversion copywriter she continually illustrates the dramatic power of words, combining a mixture of old school copywriting techniques with modern optimisation techniques. Merging the best of both art and science to help you create messages your customers will love you for.

  • img 4:05pm

    Hannah Smith Head of Creative at Verve Search


    Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice Hannah made the switch to online. Today she's the Head of Creative at Verve Search where she passionately pursues her love of writing. Having spoken at various conferences, both in the UK and abroad including MozCon, SMX, SearchLove, & The Content Marketing Show, Hannah is well known in the industry for her straight-talking style and reams of energy. She also writes on Moz, Distilled, State of Digital & SEO Chicks.

  • img 4:40pm

    Mike Ramsey President at NiftyMarketing and NiftyLaw


    As the president of Nifty Marketing and Nifty Law, Mike is heavily involved in Local Search Marketing. Mike invests a large amount of time into learning how consumers use the internet to find local businesses. This focus on gaining a deeper understanding of search behavior, search engines, and localized online advertising provides him with a platform to find new solutions to the growing challenges of connecting consumers with companies.

  • img 5.15pm
    Short Break
  • img 5:35pm

    Phil Nottingham Marketing Strategist at Wistia


    Phil is the Marketing Strategist at Wistia, a video hosting and analytics platform which helps businesses manage, customize and measure video content across their websites. Phil is passionate about the use of creative video content to improve the way companies speak to their customers and he regularly speaks around the world about video strategy and technical marketing.

    Prior to working at Wistia, Phil was a Senior Consultant and at Distilled, where he became a renowned expert on video SEO and video marketing strategy. Phil has consulted for some of the biggest and smallest brands in the world including Red Bull, The Financial Times, Tesco, Simply Business, Travelex and Thoughtworks. Phil trained in theatre practice at the Central School of Speech and Drama in London and worked in film, theatre and broadcast technology before joining the world of marketing in 2010.

  • img 6.25pm
    Wrap Up
  • img 7:00pm
    Late After Party at The Academy
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  • #LearnInbound is a premier inbound marketing event in Dublin. It's a really great event. I thought the audience were really engaged, they asked great questions and there was a ton of amazing knowledge shared. I'm really proud to have something like this in Dublin

    Kieran Flanagan

  • I had a great time at the #LearnInbound conference. I was speaking alongside some fantastic speakers and had time to share ideas with a number of attendees on the night. If you're serious about inbound marketing, this event is a must!

    Matthew Barby

  • #LearnInbound does a phenomenal job. There’s a real grassroots feel to the event and speakers share knowledge in a way that you just don’t experience at the more established conferences in the UK. One of the most actionable – and slickest – conferences I’ve attended.

    Stephen Kenwright


The Olympia

The Olympia Theatre is a live concert hall situate heart of Dublin on Dame Street. It is a unique location that provides one of Dublin's most loved music venues. It hosts a wide range of events every year including live music, comedy & theatre shows.

Grab a drink, mingle with fellow inbound marketers and learn from the best in the industry.

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More Obligatory Thank Yous :)

Without these people and brands, our events simply wouldn’t take place. We’d be in tin cans, there’d be no beer, and there wouldn’t be much fun (seriously!).

If you’re interested in getting involved to assist with finances, donating swag for attendees or providing some snacks for the night, get in touch with the team for a chat.

Excited yet?

...we are too, so how does an after party to celebrate sound?

Learn Inbound is focused on providing you with a fun way to learn how to become better at marketing your business. From defining your strategy to executing your tactics, our aim is to make your life easier and your results better. We also want you to have great fun, so when the learning is done you can join everyone for a fantastic Moz after party in The Academy!

Save Me a Seat