Ok, so here’s the pitch
We LOVE inbound marketing. Plain and simple.
We’re trailblazing to round up the BEST inbound marketing experts in an effort to help advance your knowledge and fuel your professional growth. By combining the very best in speakers with an active and engaged community for you to get involved with, we’re trying to build something different around Learn Inbound.
From tactics and tools to campaigns and case studies, our talks will provide actionable information to help make you more efficient and more effective.
Ready to become a part of Learn Inbound? Grab your seat now.
Sources of wisdom
6:00pmRegistration & Networking
7:00pmWelcome to Learn Inbound
CARA HARSHMAN Growth MarketingFormer Content Marketing Manager at Optimizely
Presentation: Demystifying Website Personalization: The Building Blocks to Grow Your Business
Description: Most websites are designed to be one-size-fits-all. We know that in reality web is anything but homogenous and our website visitors are incredibly diverse. Website personalization is a marketing strategy that allows you to create unique, valuable experiences that can explode your sales and grow your business. Personalizing your marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy.
If you want to be on the cutting edge of digital marketing, you need to learn how to personalize your website for each user. The good news is, it’s easier than you think when you learn the fundamentals to website personalization.
- The what and why of website personalization
- Case studies highlighting how top brands are using personalization today
- Common pitfalls to avoid and actionable tips to start delivering personalized website experiences
ANGIE SCHOTTMULLER Growth Marketing Growth Marketing Advisor
Presentation: Growth Avengers: Uniting IT & Marketing Teams to Kicka$$
Description: Ever try to request something from the IT department? Of course… If you’re a marketer though, you’ve likely hit a wall or two. Tech and non-tech teams speak different languages. This fact can either be a point of friction or a launch pad for your organization’s growth.
Don’t miss this session packed with growth hacks that’ll unite your teams for greatness. Take an entertaining walk inside the mind of both marketing and technical personas to discover proven, actionable tactics for learning, wooing, and persuading your colleagues — harnessing strengths (yours and theirs) to get schtuff done. Along the way, gain some quick-win, tech-hybrid power-boost secrets to improve your website. If you’ve hit a ceiling for growth (or a wall for team morale), prepare to break it. You’re about to become a Growth Avenger.
- Learn about marketing and technical personas
- Actionable tactics for learning, wooing, and persuading your colleagues
- Quick-win, tech-hybrid power-boost secrets to improve your website
KIERAN FLANAGAN Growth MarketingVP of Marketing at HubSpot
Presentation: Creating Predictable Growth: How to find your Product-Channel Fit and Acquire Users that Stick Around
Description: Growing an audience for a product is hard. Monetizing that audience can be even more challenging. This is why a lot of good products fail. Just focusing on finding product market fit isn't enough. You also need to consider your product-channel fit to not only determine how you're going to acquire users for your product but also those users who'll actually stick around and pay you money.
- How successful companies hone in on finding their product-channel fit
- The right way to run minimal viable tests in those channels and using data
- How to identify the behaviors and trends of your most valuable users
“Learn Inbound is a conference that ticks all the boxes for me. It is well organised, attracts a great lineup of speakers and above all, the audience are fantastic. The networking before and after the event was great with everyone sharing ideas and talking about campaigns they have run.”
“Learn Inbound does a phenomenal job. There’s a real grassroots feel to the event and speakers share knowledge in a way that you just don’t experience at the more established conferences in the UK. One of the most actionable – and slickest – conferences I’ve attended. Highly recommended.”
The Academy is a live music venue situated on Middle Abbey Street. It is a unique city centre venue that offers 4 floors of entertainment of every kind to music lovers of every persuasion. It's cool, it's edgy and it's our home for the second Learn Inbound event of 2017.
Grab a drink, mingle with fellow inbound marketers and learn from the best in the industry.
More Obligatory Thank Yous :)
Without the support of these companies, our events simply wouldn't take place.
If you're interested in getting involved with one of our upcoming events, get in touch with our team for a chat so that we can develop a unique sponsorship package just for you. We work closely with each sponsor to deliver an experience that encourages our attendees to engage directly with your brand. Tell us how we can help, and our team will work hard to deliver the result you expect. Contact us now.
...if not, how does free drinks and snacks sound?
Learn Inbound is focused on providing you with a fun way to learn how to become better at marketing your business. From defining your strategy to executing your tactics, our aim is to make your life easier and your results better. We don't bite and we love welcoming new members to our community.Save Me a Seat