How To Diversify Your Traffic Sources To Maximise Client Acquisition
With organic traffic on the decline, diversifying your sources of traffic has become a vital aspect in stabilising lead generation and contributing to increased client acquisition. The concept is straightforward: Position your site to be found in more places by those looking for what you offer in order to convert more clients from an additional flow of visitors.
How Startups Can Win at PR
PR is often one of the most underappreciated, underrated and misunderstood functions in startups. Exposure doesn’t happen by chance, but many company founders believe that a PR machine can be switched on to get coverage at any time. If you want to create a memorable brand story, you need to execute a great PR strategy.