author
Aleyda Solis
Orainti

About Aleyda Solis

Aleyda Solis is an international SEO consultant, a blogger (Search Engine Land, State of Digital and Moz), renowned marketing speaker (at more than 70 conferences in 18 countries, in both English and Spanish.) Included in Forbes as one of the 10 digital marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 online marketing influencers to follow in 2016, she has more than 8 years of experience doing search engine optimisation for European, American and Latin American companies.

In her Learn Inbound talk, Aleyda shares the steps small businesses can take to establish a winning, scalable and cost-effective SEO strategy, with examples & tools.

Key Takeaways

  • Take advantage of the smaller size of your company by executing changes faster than larger companies. Marketers in small businesses typically require less sign off from stakeholders when executing changes to the website.
  • You need to create content & resources frequently. Use tools like BuzzSumo to identify what topics and types of content are resonating with your target audience.
  • Create & optimise your local external presence by registering your business with services such as Yelp, Yellow Pages and Moz Local.

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