About Amy Harrison
Amy Harrison is a copywriter, consultant, and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She talks on the subject of copywriting and the customer perspective at conversion and marketing conferences in the US, Canada and throughout Europe. She works as a content consultant for companies within the financial, manufacturing and pharmaceutical industries, and is also the host (and many of the characters) of AmyTV: an online comedy sketch show about writing compelling business copy.
In her Learn Inbound talk, Amy unpicks some common mistakes when writing copy (so you can avoid them). The Copywriting Snapshot outlines four barriers you need to overcome when writing copy to stop perfect customers ignoring your offer and walking away. You’ll get a downloadable worksheet for building your own copywriting snapshot to help you write compelling sales copy that speaks specifically to your customer.
Writer’s block tends to come from you not knowing the right details about your customer. If you’re not writing details you can use directly in your copy, you’re writing fiction.
- Don’t assume prospects know what the name of your product or service means. Never underestimate how a few missing details from your copy can make your offer invisible.
You don’t have to call out the competition. Just highlight frustrations and show how you’re different to help convince prospects to switch from a competitor.