About Annie Cushing
Annie Cushing lives for data. By day she gathers it, gives it a good home, and makes it runway ready. By night she dreams about her next vis fix. The only thing that thrills her as much as getting knee deep in data is teaching other marketers how to sexy up their data. But she sometimes she takes her sexy data analogies too far.
In her Learn Inbound talk, Annie will explore how as marketers, too often we keep the data we analyze locked away in bubbles. Resigned to a life of solitary confinement, the insights we could gain from taking a more holistic approach to data collection are lost in our departmental silos. Annie will provide practical tips and examples of how to free your data to romp and frolic with other complementary data sources with real-world examples found out in the wild (and her hard drive).
Key Takeaways
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Use tools that allow you to marry data from different sources.
- Rock APIs even if you’re not a developer.
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Build dashboards that help you keep your finger on the pulse of your organization’s performance.