About Barry Adams
Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded specialised consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK’s most-read newspaper The Sun and America’s most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency.
In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen’s University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences in London, Amsterdam, Dublin, Paris, Milan, New York, and Las Vegas. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital, and is on the judging panel for the annual European and US Search Awards.
In his Learn Inbound talk, Barry shows five real-life examples (or six, or maybe seven, who knows) of websites that have totally fucked up their technical SEO without even realising it. From redirect cockups to URL shenanigans, from crawl traps to server configurations, Barry is going to show some of the worst examples of technical SEO tomfoolery he’s come across.
- A successful website is composed of good aesthetics (web design), usability (UX), and performance (marketing)
- Technical SEO needs web developer input and should be built-in from the start
- One piece of content should have one URL, and duplications should be fixed with 301-redirects or ‘rel=canonical’ tags
- Respect Google’s crawl budget: optimise your load speed with time to first byte, total page weight and optimal transfer