author
Bas van den Beld
State of Digital

About Bas van den Beld

Bas van den Beld is an award winning consultant, trainer and speaker and the founder of State of Digital, one of Europe’s biggest online learning platforms. Bas is also the founder of Speak with Persuasion, a platform that helps marketers be better public speakers. He is a highly sought after marketing and SEO professional speaker, consultant and trainer.

In his Learn Inbound talk, Bas talks about the importance of really connecting with your audience and understanding their needs in order to create successful marketing campaigns. With real life examples and storytelling, Bas shows insights and possibilities you might not have thought about before.

Key Takeaways

  • When creating a digital strategy, it’s all about your audience.  Take the time to get to know your audience and find out how you can connect with them.
  • You need to build up a level of trust with your customers as this will make them more likely to engage with content from you and ultimately will buy into what it is you are offering.
  • Communicate how your audience communicates, and the only way to truly do that is to understand who your audience is.
  • Look beyond the obvious and really focus on who your audience is: where are they and how can you help them? What do they consume and how do they consume it? Analyse their platforms, gather data, and join the dots.

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