Ben Norman

About Ben Norman

Ben Norman is the CEO & Founder of Koozai, a leading digital marketing agency based in the UK. Ben has authored several SEO books that have sold in excess of 50,000 copies worldwide and has been featured in various media publications.

In his Learn Inbound talk, Ben examines how marketers can take advantage of Google’s recent mobile update to increase their share of search and also discuss the potential pitfalls of not. He also looks at what has happened so far and what is likely to happen moving forward.

Key Takeaways

  • Since Google’s announcement about mobile sites back in January 2015, 4.7% of desktop sites became mobile responsive in the space of two months.
  • To improve the performance of your mobile site, take a look at tools such as Screenfly, which alters your display for different devices, and Kraken Image Optimizer, which takes one image and sets it to the right size for different devices.
  • Mobile users expect to see information they want quickly.  They expect websites to load quickly and they expect to be able to do everything from their mobile devices.

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