author
Brian Dean
Backlinko

About Brian Dean

Brian Dean is the founder of Backlinko.com the place where marketers turn for higher rankings and more traffic. His work has been featured in places like TechCrunch, Inc, Entrepreneur and Forbes.

In his Learn Inbound talk, Brian will show you actionable tips and tactics to help you turn your traffic into leads and customers.

Key Takeaways

  • Your About Page might be more important than you think: having a strong case about who a company does, believe and can provide for its readers while offering a chance to benefit from it.
  • Fun CTAs are more than just fun: test your copy in many ways to get readers attention instead of a basic call to actions such as “Sign Up” or “Subscribe”.
  • Exit pop-ups can save you in the very last moment: in combination with creative CTAs, you can still convert a reader that is about to leave your page (and they would have left anyway, so you don’t need to worry about annoying them).
  • Give extra “bonus content”: It could a PDF, a printable version, an extended version, a tutorial. If you can’t do this for all your content, make it at least for your top performing pages.

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