author
Britney Muller
Moz

About Britney Muller

Britney moved to Breckenridge, CO after graduating from the U of MN to pursue her dream of being a snowboard bum. After 100 days on the mountain, Britney taught herself to code, manipulate search results, and founded a data-driven medical marketing agency, Pryde Marketing, in 2012. Britney is now Moz’s Senior SEO Scientist.

In her Learn Inbound talk, Britney explores how SEO, machine learning, user-technology, and marketing landscapes will continue to change rapidly. Discover the tools and executable-tactics necessary to launch strategic content marketing and adapt to an ever-changing digital landscape by rewatching her talk now.

Key Takeaways

  • Voice search is evolving and uses Featured Snippets data to answer questions.
  • Smart Displays will be key in the future. Its all about Google and how it wants to make money.
  • Do not forget SEO fundamentals. They will be as important in future, as they have been in the past.

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