author
Bryan Adams
Ph. Creative

About Bryan Adams

Bryan is the CEO and Founder of Ph. Creative. He was featured in Top Rank’s ‘2013 Top UK Online Marketing Influencers and Bloggers’ and listed as an influencer in the ‘Hubspot European Digital Marketing Survey Report 2013’. He is a self-confessed social media addict, as well as an industry expert, with over 10 years’ experience in the field of digital marketing. He continuously strives to push boundaries and invent the future of digital marketing, which he considers an ever changing and fast moving world.

In his Learn Inbound talk, Bryan takes a look at how marketers can inject emotion into their marketing, covering everything from how to get buy-in to developing persona intelligence, as well as some real-life examples.

Key Takeaways

  • People may not remember what you did or said, but they will always remember how you made them feel.
  • People tend to feel first and think second, so start with emotion in your marketing campaigns.
  • If you know more about your audience, you can resonate more. Even personas can think and make decisions differently by being more competitive, spontaneous, methodical or humanistic.
  • If you want to change the emotional and physical state of your audience, you need to produce really great content that’s relevant and in the context of when your target persona wants it.

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