About Cindy Krum
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing and SEO toolset on the market. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international conferences on a regular basis.
Cindy is an active member of the search community, regularly writing for industry news outlets and publishing on the MobileMoxie blog. She is passionate about bringing creative online marketing solutions to clients. Cindy is also the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese.
In her Learn Inbound talk, Cindy explores how Google’s documentation about Mobile-First Indexing is quite straight-forward, BUT the impact of its launch is not. If you compare the mobile SERPs before and after it has launched, you will see major differences that are not represented in your data AT ALL. Cindy’s talk goes beyond the Google documentation and talks about the implications of the change, and how it can make the data in your analytics software disturbingly misleading.
Google has been building out the Knowledge Graph, position-zero and other ‘Rich Results’ and these things may be impacting the value of your organic SEO rankings in ways that your analytics and SEO tools may never see. You will learn how Mobile-First Indexing will impact your day-to-day SEO strategy & tactics, and how you can adjust to protect against the things you are probably missing.